Posted at 00:48h
in
AI,
chat bot,
General,
SEM,
SEO
Meet Bard, the new artificial intelligence (AI) chat tool introduced by Google in February, which began its user-testing phase just this week. The AI chatbot field is getting more crowded...
Your video ad campaigns are running along smoothly, but all of a sudden you notice an uptick in performance. Way to go! The reason may be Google now measures Engaged-View...
Posted at 20:11h
in
Advertising,
General,
SEM,
SEO
Is your website written for people or for search bots? Is it stuffed full of keywords, but not much else? Do people bounce from your site within seconds and move...
Posted at 23:29h
in
Advertising,
General,
SEM,
SEO
Competition for top-level search results is fierce, and some spammers and web developers are trying to stack the odds in their favor with little-value Doorway pages. This decade-old technique of...
Posted at 17:28h
in
Advertising,
General,
SEM,
SEO
YouTube Shorts are joining TikTok in the short-form video marketing race, launching in more than 100 countries worldwide this month. But before you focus all of your energy on the...
Posted at 19:44h
in
Advertising,
General,
SEM,
SEO
Because the World Wide Web is truly worldwide, companies serve clients across the globe. Google and other search engines help overcome language barriers through transliteration (scripted languages) and multi-language content....
Posted at 16:12h
in
Advertising,
General,
SEM,
SEO
App developers continue the delicate act between user protections and effective digital advertising, as Google rolls out new privacy initiatives for Android phones this spring. It’s a slow roll with...
Posted at 17:35h
in
Advertising,
General,
SEM,
SEO
Did you get the email this month encouraging you to “Manage Your Google Analytics 4 Setup”? It’s Google’s not-so-subtle nudge for you to transition to GA4 before they sunset Universal...
Posted at 20:29h
in
Advertising,
General,
SEM,
SEO
It’s spring, which means it’s time for another pivot in online advertising with Google Chrome’s new privacy initiative, Topics API, announced earlier this year. Looking to address concerns on both...
Posted at 17:25h
in
Advertising,
General,
SEM,
SEO
Adapt Your RSA Strategy as ETAs Sunset in Mid-2022
With Google’s heads up that Expanded Text Ads (ETAs) are sunsetting at the end of June 2022, paid search marketers need to...