CASE STUDY: THE ELLISON APARTMENTS
The Ellison Apartments
Located in Northeast Dallas and centrally located between East Dallas, the Park Cities, and Uptown, The Ellison promises proximity to the city’s favorite shopping, dining, and entertainment, all while bringing a fresh vibe to apartment living through creative floor plans and amenities. Stay motivated with the state-of-the-art fitness center featuring yoga and spin rooms, or unwind on the scenic rooftop terrace complete with stunning Downtown views. Entertaining by the resort-style pool is a breeze and the adjacent clubhouse was made for friends to enjoy.
SERVICES PROVIDED
Developed online marketing plan and budgets
Built and continuously optimized Search Engine Marketing (SEM/PPC) campaigns via Google Adwords
Developed, built and optimized paid Facebook and Instagram marketing campaigns
Developed targeting strategies and display advertising for brand awareness and lead generation
Built remarketing lists from site visits and built remarketing campaigns
OUR OBJECTIVES
Drive brand awareness in competitive market
In a very saturated market, our goal was to drive brand awareness to a targeted group of potential renters. We used multiple targeting tools an parameters to deliver digital ads to our target audience while also developing brand messages to differentiate the property from other near-by competitors.
Generate leads via digital marketing channels
We developed a full customer journey strategy that drives awareness through targeted digital display and Facebook ads and then lead driving tactics through search marketing and remarketing.
RESULTS
$15
BROUGHT DOWN COST PER LEAD TO $15
200+
INCREASE IN LEADS PER MONTH
40%
INCREASED CONVERSION RATE