During some downtime, a bride-to-be has an idle thought: “Maybe we should honeymoon in the Caribbean.” She pulls out her smartphone and does a search for “Caribbean resorts.” This act,...
Marketing has evolved from broadcasted email blasts and Web 1.0 banner ads to content curated for specific market segments, targeted emails, social media campaigns, and other inbound marketing efforts. These...
It was once the stuff of science fiction. Consumers enter a shopping center and, through some advanced technology, they are alerted to sales on the very items they came to...
Instant messaging, website chatbots, social media interactions and live streaming make email communications seem almost quaint and destined to go the way of floppy discs and dial-up modems. However, the...