Competition for top-level search results is fierce, and some spammers and web developers are trying to stack the odds in their favor with little-value Doorway pages. This decade-old technique of...
YouTube Shorts are joining TikTok in the short-form video marketing race, launching in more than 100 countries worldwide this month. But before you focus all of your energy on the...
Because the World Wide Web is truly worldwide, companies serve clients across the globe. Google and other search engines help overcome language barriers through transliteration (scripted languages) and multi-language content....
App developers continue the delicate act between user protections and effective digital advertising, as Google rolls out new privacy initiatives for Android phones this spring. It’s a slow roll with...
Did you get the email this month encouraging you to “Manage Your Google Analytics 4 Setup”? It’s Google’s not-so-subtle nudge for you to transition to GA4 before they sunset Universal...
It’s spring, which means it’s time for another pivot in online advertising with Google Chrome’s new privacy initiative, Topics API, announced earlier this year. Looking to address concerns on both...
Adapt Your RSA Strategy as ETAs Sunset in Mid-2022 With Google’s heads up that Expanded Text Ads (ETAs) are sunsetting at the end of June 2022, paid search marketers need to...
Set Your Top 3 Marketing Priorities When it comes to your 2022 marketing goals, it’s virtually impossible to pursue all the shiny objects. Budgets, time constraints, and﹘let’s face it﹘shifting priorities of...
Will the iOS 15 Update Destroy Email Marketing? No, but Pivoting Can Save It Tech companies continue to release privacy protections that’s causing some nail biting among digital marketers. Businesses rely...
Apple iOS Update Impacts Ad Campaigns If it has been more than six months since you’ve had a serious discussion about your Paid Social strategy with your digital agency, you are...