Developed lead generation landing page that feeds leads into SalesForce CRM
Developed online marketing plan and budgets
Build and continuously optimize Search Engine Marketing (SEM/PPC) via Google Adwords
Developed, built and optimized paid Facebook and Instagram marketing campaigns
Built and optimized SalesForce CRM and Pardot marketing automation for customer journeys
Developed targeting strategies and display advertising for brand awareness and lead generation
Conducted Conversion Rate Optimization (CRO) strategies including optimizing product pages, adding financing options, adding customer sharing options and overseeing product reviews.
The Implant Dentistry industry is extremely competitive. By driving brand awareness and differentiation via a targeted television buy, we also developed agressive search marketing strategies to bid on lead generating keywords and competitive conquesting.
We developed a robust search marketing strategy focused on driving quality leads at the lowest cost-per-lead possible. By measuring the actual revenue driven by our search leads, we were able to dial-in on the keywords that truly impact the business.
We found there was a drop off in leads generated and leads coming into the practice. Because this kind of procedure can have a longer sales cycle, we developed an automated email marketing campaign to stay top-of-mind with potential clients that indicated interest but did not convert right away.
INCREASED LEAD VOLUME BY
INCREASE IN ATTRIBUTED REVENUE
INCREASE IN LEAD GEN CONVERSATION RATE