CASE STUDY: Archpoint Implant Dentistry
Archpoint Implant Dentistry provides dental implant services to the North Texas area. Their highly acclaimed team has more than 50 years of combined experience serving the Dallas-Fort Worth Metroplex and always exceeds the expectations of every patient by way of personalized, compassionate care and the most innovative technology and materials.
SERVICES PROVIDED
Developed lead generation landing page that feeds leads into SalesForce CRM
Developed online marketing plan and budgets
Build and continuously optimize Search Engine Marketing (SEM/PPC) via Google Adwords
Developed, built and optimized paid Facebook and Instagram marketing campaigns
Built and optimized SalesForce CRM and Pardot marketing automation for customer journeys
Developed targeting strategies and display advertising for brand awareness and lead generation
Conducted Conversion Rate Optimization (CRO) strategies including optimizing product pages, adding financing options, adding customer sharing options and overseeing product reviews.
OUR OBJECTIVES
Drive brand awareness in competitive market
The Implant Dentistry industry is extremely competitive. By driving brand awareness and differentiation via a targeted television buy, we also developed agressive search marketing strategies to bid on lead generating keywords and competitive conquesting.
Generate leads via digital marketing channels
We developed a robust search marketing strategy focused on driving quality leads at the lowest cost-per-lead possible. By measuring the actual revenue driven by our search leads, we were able to dial-in on the keywords that truly impact the business.
Continuously reach out to acquired leads via marketing automation and email marketing
We found there was a drop off in leads generated and leads coming into the practice. Because this kind of procedure can have a longer sales cycle, we developed an automated email marketing campaign to stay top-of-mind with potential clients that indicated interest but did not convert right away.
RESULTS
50
INCREASED LEAD VOLUME BY
825%
INCREASED RETURN-ON-AD-SPEND
(from 300%)
148
INCREASE IN ATTRIBUTED REVENUE
55
INCREASE IN LEAD GEN CONVERSATION RATE