CASE STUDY: CB JENI TOWNHOMES
CB JENI Homes is DFW’s largest and best townhome builder. They provide low-maintenance living in desirable locations within close proximity to employment centers, shopping, and entertainment. Find your dream home in one of their 15 DFW locations today.
SERVICES PROVIDED
Developed online marketing plan and budgets
Built and continuously optimized Search Engine Marketing (SEM/PPC) campaigns via Google Adwords
Developed, built and optimized paid Facebook and Instagram marketing campaigns
Developed targeting strategies and display advertising for brand awareness and lead generation
Built remarketing lists from site visits and built remarketing campaigns
OUR OBJECTIVES
Developed & Executed an Integrated Marketing Plan
Utilizing multiple digital marketing strategies, tactics were executed across search engines, Facebook, Instagram and display advertising, with a focus to drive key performance indicators such as cost-per-lead and the return on home sales per month.
Optimized Multifaceted Marketing Campaign
Incorporated new brand positioning and creative messaging within highly targeted campaigns across various marketing channels, including Facebook's Lead Ad, to define conversion to sale ratio and lower overall cost-per-lead.
RESULTS
750+
SALES LEADS PER MONTH
200
INCREASE IN LEADS PER MONTH
150%
INCREASED CONVERSION RATE