CASE STUDY: NORMANDY HOMES
Normandy Homes is one of the top boutique home builders in the DFW area, with a long history of excellent service and a premium product. They offer new build options for those looking to buy upscale, boutique-quality homes with finely-crafted architecture, interiors designed for how you live, and a level of service and professionalism that puts the buyer at ease.
SERVICES PROVIDED
Developed online marketing plan and budgets
Built and continuously optimized Search Engine Marketing (SEM/PPC) campaigns via Google Adwords
Developed, built and optimized paid Facebook and Instagram marketing campaigns
Developed targeting strategies and display advertising for brand awareness and lead generation
Built remarketing lists from site visits and built remarketing campaigns
OUR OBJECTIVES
Developed & Executed an Integrated Marketing Plan
Utilizing multiple digital marketing strategies, tactics were executed across search engines, Facebook, Instagram and display advertising, with a focus to drive key performance indicators such as cost-per-lead and the return on home sales per month.
Optimized Multifaceted Marketing Campaign
Incorporated new brand positioning and creative messaging within highly targeted campaigns across various marketing channels, including Facebook's Lead Ad, to define conversion to sale ratio and lower overall cost-per-lead.
RESULTS
600+
SALES LEADS PER MONTH
300
INCREASE IN LEADS PER MONTH
85%
INCREASED CONVERSION RATE