CASE STUDY: SIXSITE HUNTING GEAR
SIXSITE Hunting Gear is a start-up hunting apparel company that sells direct to consumer, mainly via the website.This made The Threadgill Agency’s job critical to the success of the company. Along with being a start-up, SIXSITE entered a mature industry and an incredibly competitive marketplace.
SERVICES PROVIDED
Developed 12-month full-funnel digital marketing plan
Oversaw design and development of new website launch
Developed marketing ideas and messaging for promotions
Strategized, built out and optimized search engine marketing, YouTube and display campaigns through Google
Developed marketing ideas and messaging for promotions
Developed, built out and optimized paid Facebook and Instagram marketing campaigns including multiple targeting and messaging tests
Optimized all campaigns based on performance and driving revenue, this was done through weekly and monthly reporting
Managed email database along with messaging and communications of weekly customer emails
Conducted Conversion Rate Optimization (CRO) strategies including optimizing product pages, adding financing options, adding customer sharing options and overseeing product reviews.
Developed content marketing pieces and ran paid Facebook campaigns to procure emails for the SIXSITE Database
OUR OBJECTIVES
From a marketing standpoint, our main objective was to drive sales through the site.
We developed a full-funnel digital marketing plan for 2017 that included SEM, paid social, programmatic display, online video and email marketing channels. The campaigns were optimized weekly by channel objective for both brand awareness, revenue and return-on-ad-spend. These campaigns resulted in a 175% increase in web traffic year-over-year, 157% increase in revenue and 720% return-on-ad-spend ratio.
A secondary objective was to increase the email database.
We knew from our performance metrics that emails sent to our list led to sales and an increase in overall conversion rate. This was especially true when promotions were running. To increase our database, we developed a content marketing campaign that included a relevant content piece to the target audience – Stephen Holley’s Pack list (Stephen is the former Navy SEAL and founder of SIXSITE gear). This campaign helped drive a 1400% increase in emails to the database at a cost of $1 per email captured.
RESULTS
175
INCREASE IN WEB TRAFFIC
150
INCREASE IN NEW VISITORS
110
INCREASE IN PAGE VIEWS
157
INCREASE IN REVENUE
35
INCREASE IN ECOMMERCE CONVERSION RATE
1400
INCREASE IN EMAIL DATABASE
720
RETURN ON AD SPEND FOR 2017