The 6 Potential Benefits of Expanding Your Paid Media Efforts to These Social Platforms

It’s time to discover how diversifying your paid media portfolio can impact your bottom line. Of course, traditional social media platforms like Facebook and Instagram can be a great way to reach your target audience. But now, three additional major players have arrived on the scene: Snapchat, TikTok, and Reddit. Are you curious about what […]

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A New Brand of Consumer – 5 Tips for Marketing to Gen Z

The Millennial generation changed the marketing landscape. These tech-savvy kids were pioneers with their smartphones and tablets. They research products without the help of a salesperson, take advice from their peers across social media platforms and share their own experiences online. They continue to be an important demographic as they settle into careers and parenthood, […]

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