Spending on digital media in the U.S. exceeded $111 billion in 2018. According to eMarketer.com, 82.5 percent of those dollars were used in programmatic transactions. Industry prognosticators see a future where not only online ads, but also television spots and outdoor advertisements (billboards, etc.) will be placed using automated systems. What is programmatic advertising and […]
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Business owners who have invested in a quality website, and consistent social media marketing, can become frustrated when it comes to converting that traffic potential, into sales and revenue. If your website and digital properties are tooled to gather customers, the next step is to design a retargeting strategy to keep them engaged with your […]
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Did you know that YouTube is the second largest social media network, trailing only slightly behind Facebook? In 2018, YouTube boasts an audience of 1.5 million active users. Where YouTube also makes some important gains compared to Facebook for content exposure and crowd sourcing new customers, is that the engagement rates are higher in YouTube […]
Read More from Ready to Leverage Video Content for Advertising? Get Started with These Tips