Transitioned and developed the monthly email marketing calendar on SmartSheets
A|B tested email content, targeting, CTA and deployment date
Incorporated dynamic elements and targeting parameters in all emails and revised templates across the email stack
Mapped and executed a primary domain migration for a multi-million customer list
Assessed all email program capabilities and tracking to present a phased email automation strategy to address customers positioned at top and bottom of the marketing funnel
Promoted monthly brand/gear launches and seasonal promotions across a targeted email automation campaign defined by key customer journeys and assessing all email program capabilities/tracking to present a phased email automation strategy to address customers positioned at the top and bottom of the marketing funnel. Incorporated dynamic elements and targeting parameters in all emails, while defining key elements in all templates to redesign.
Improved ESP reputation on the company's primary domain by mapping a migration for a multi-million person email list.
INCREASED EMAIL OPEN RATE
INCREASED EMAIL CLICK RATE
INCREASED EMAIL DELIVERABILITY RATE
DECREASED EMAIL UNSUB RATE