CASE STUDY: J&P CYCLES EMAIL MARKETING
J&P Cycles is passionate about living life on two wheels. They believe that who you buy from is just as important as what you buy. That’s why J&P Cycles strives to be the best company of aftermarket parts and accessories for your motorcycle. From the best catalogs in the industry to the best selection of aftermarket parts and accessories, they are committed to helping you figure out what’s next.
SERVICES PROVIDED
Transitioned and developed the monthly email marketing calendar on SmartSheets
A|B tested email content, targeting, CTA and deployment date
Incorporated dynamic elements and targeting parameters in all emails and revised templates across the email stack
Mapped and executed a primary domain migration for a multi-million customer list
Assessed all email program capabilities and tracking to present a phased email automation strategy to address customers positioned at top and bottom of the marketing funnel
OUR OBJECTIVES
Developed and executed multi-faceted email marketing campaign
Promoted monthly brand/gear launches and seasonal promotions across a targeted email automation campaign defined by key customer journeys and assessing all email program capabilities/tracking to present a phased email automation strategy to address customers positioned at the top and bottom of the marketing funnel. Incorporated dynamic elements and targeting parameters in all emails, while defining key elements in all templates to redesign.
Executed a primary domain transition
Improved ESP reputation on the company's primary domain by mapping a migration for a multi-million person email list.
RESULTS
25
INCREASED EMAIL OPEN RATE
130
INCREASED EMAIL CLICK RATE
25
INCREASED EMAIL DELIVERABILITY RATE
11
DECREASED EMAIL UNSUB RATE