Pivoting Your Marketing in the Face of Google’s New Ad Changes As analytics are getting more targeted and as AI is improving predictors of online behaviors, consumers are feeling more, well,...
Make First-Party Data a Priority in Your Marketing Collecting “first-party data” is something your business is probably already doing on a daily basis - such as social media interactions, newsletter subscribers,...
Focus on User’s Page Experience to Prep for Google's Algorithm Update Your business is already working hard to elbow it’s way to the top of Google searches - churning out quality...
Apple iOS 14 Update’s Impact on Facebook Ads In late 2020, Apple rolled out its latest update, iOS 14 - and reaching your customers through Facebook ads just got a little...
From Curious to Customer: Creating Great Online Content that Converts Launching a sought-after product or telling a compelling story engages curiosity - but how do you convert an online “window shopper”...
User-Generated Content is Key for Your 2021 Marketing Plan As calendars flipped to a new (and hopeful) year, businesses are facing many of the same creative challenges they straddled in 2020...
Social Media Marketing Trends to Test in 2021 Making predictions may seem like risky business these days. In 2020, businesses needed to adapt quickly and creatively, so as we embark on...
Six Tips to Enhance Voice Search Rankings for Your Business Twenty-five years ago, we’d power up our desktops then meander to get a cup of coffee as dial-up whizzed and whirred...
New Google Analytics 4 Can Optimize Your Online Marketing Dollars Data analytics is the “cool nerd” of marketing - and tracking and optimizing your customers’ online experience is vital to your...
As the coronavirus spread across the globe earlier this year, nearly the whole world turned digital in an instant. Client meetings, classrooms, interoffice brainstorming sessions, even doctor’s appointments and coffee...