If you want to boost your marketing strategy, social media is a must. While organic traffic isn’t impossible to come by, it’s becoming harder for businesses to leverage social media...
You’ve probably heard the phrase “OTT advertising”—it’s a bit of a buzzword in the digital marketing world right now. OTT advertising, also known as “over-the-top” advertising, refers to targeted ads...
As marketers, there’s a sense of empowerment that comes with creating relatable content and high engagement rates. It means you’re connecting with the right people, at the right time, and...
It’s time to discover how diversifying your paid media portfolio can impact your bottom line. Of course, traditional social media platforms like Facebook and Instagram can be a great way...
Pillars, in an architectural sense, are vertical structures designed to hold the weight of a building. In SEO, pillars help hold up your website’s architecture, too. And while you have...
LinkedIn remains one of the best ways to grow your business, but not all business owners know the most effective ways to use it. Fortunately, the platform is easy-to-use and...
The Millennial generation changed the marketing landscape. These tech-savvy kids were pioneers with their smartphones and tablets. They research products without the help of a salesperson, take advice from their...
During some downtime, a bride-to-be has an idle thought: “Maybe we should honeymoon in the Caribbean.” She pulls out her smartphone and does a search for “Caribbean resorts.” This act,...
A check of your website's analytics will tell you what marketers have known for years. The majority of visitors are now connecting to the internet with mobile devices. Depending on...
Marketing has evolved from broadcasted email blasts and Web 1.0 banner ads to content curated for specific market segments, targeted emails, social media campaigns, and other inbound marketing efforts. These...