15 May How to Use AI for SEO: Strategies That Work in 2025
In an era of AI-generated answers and dynamic search results, the search engine optimization (SEO) landscape is evolving more — and faster — than ever. And with Google's rollout of...
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14 Apr Creative Disruption: How to Break Through the Noise
We've all been there — navigating an endless scroll of social content repetitiveness while tuning out (and opting out) of an endless stream of ads. But sometimes, something catches your...
17 Mar Meta Advantage+ Updates: 3 Key Changes for Marketers
Stand aside, TikTok. Facebook is still king when it comes to many companies' marketing strategies. In fact, 40% of marketers cite Facebook as one of their top three drivers of...
21 Feb Website Migration Checklist: 8 Essential Steps for a Smooth & SEO-Friendly Transition
As your business grows, your website requirements and needs often do, too. Your site may be more complex now than it was before — or you may have rebranded or...
24 Jan How to Create High Quality Content using AI and E-E-A-T
As the digital landscape continues to evolve, generative AI has risen to the top of many marketers' minds — and for good reason. What generative AI can create in mere...
12 Dec Google Signals: The New Demand Gen Audience Categorization
As AI continues to shape the advertising and marketing landscape, Google has recently clarified the labeling of certain audiences in its Demand Gen campaigns. In the Google Ads user interface,...
15 Nov 3 Reasons Why CAPI Is a Game-Changer for Brands on Meta
You may have seen the term CAPI floating around for the last few years, but, if you haven't already, it's time to really start paying attention to it! That's because CAPI...
17 Oct Adapting to Google’s Search Generative Experience
As the evolution of SGE (Search Generative Experience) continues to move users from a “blue click” to a “zero click” environment in Google, there are some essential ways that marketers...
26 Sep How the Cookie Crumbles: The Future of Third-Party Data
As it turns out, third-party cookies haven't totally been thrown off the digital marketing baking sheet yet. In a recent pivot in July 2024, Google announced that they no longer plan...
18 Jul How to Comply with the New Texas Data Privacy & Security Act
Online data privacy and protection continue to be a hot topic, especially in Texas. That's because the Texas Data Privacy and Security Act (TDPSA), which was originally signed into law...