31 Aug A Practical Guide: Getting the Most Out of GA4
Universal Analytics (UA) passed quietly into the history books on July 1, replaced by the newer, more in-depth Google Analytics 4 (GA4). “In the age of digital success, Google Analytics 4...
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24 Jul Google’s New AI Search Experience: The Good, The Bad, & How to Adapt
Artificial intelligence (AI) is having its coming-of-age moment, as more machine-learning tools become widely available to web users. This season’s shiny new object is Google Search Generative Experience (SGE), currently...
28 Jun TikTok Search Ads in Testing Phase: What to Know
Marketers, TikTok is quietly beta testing a new tool to help you stand out from the crowd — their own search ads option. Similar to Google and Microsoft Bing’s sponsored...
23 May Facebook Making Changes To Location Targeting In Ads
Using location data for ad targeting helps effectively find your people and boost your ROI, especially for multi-location campaigns. Meta, the company that runs Facebook, made a recent change, however,...
27 Apr Consumers Cutting Back on Ad-Supported Media: What’s a Marketer to Do?
As normal levels of work, social, and leisure activities return post-pandemic, coupled with inflation impacting consumers’ shopping habits, a recent report shows a decline in ad-supported media engagement. After a...
28 Mar Bard: Can Google’s New AI Chat Platform Boost Your Marketing?
Meet Bard, the new artificial intelligence (AI) chat tool introduced by Google in February, which began its user-testing phase just this week. The AI chatbot field is getting more crowded...
14 Oct How Engaged View Conversions Impact Your Brand and Billing
Your video ad campaigns are running along smoothly, but all of a sudden you notice an uptick in performance. Way to go! The reason may be Google now measures Engaged-View...
02 Sep Google Rolls Out Helpful Content Update — Is Your Site Ready?
Is your website written for people or for search bots? Is it stuffed full of keywords, but not much else? Do people bounce from your site within seconds and move...
23 Aug Improve Your Web Rankings: Shut the Door on Spammy Doorway Pages
Competition for top-level search results is fierce, and some spammers and web developers are trying to stack the odds in their favor with little-value Doorway pages. This decade-old technique of...
26 Jul YouTube Shorts or TikTok: What’s Best for Business?
YouTube Shorts are joining TikTok in the short-form video marketing race, launching in more than 100 countries worldwide this month. But before you focus all of your energy on the...