28 Nov Get Noticed: Seasonal Marketing Dos and Don’ts
As plates, schedules, and shopping carts fill up, hopping into the holiday spirit is a jolly way to reach your customers. Promoting your product, service, or brand online during the...
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14 Oct How Engaged View Conversions Impact Your Brand and Billing
Your video ad campaigns are running along smoothly, but all of a sudden you notice an uptick in performance. Way to go! The reason may be Google now measures Engaged-View...
02 Sep Google Rolls Out Helpful Content Update — Is Your Site Ready?
Is your website written for people or for search bots? Is it stuffed full of keywords, but not much else? Do people bounce from your site within seconds and move...
23 Aug Improve Your Web Rankings: Shut the Door on Spammy Doorway Pages
Competition for top-level search results is fierce, and some spammers and web developers are trying to stack the odds in their favor with little-value Doorway pages. This decade-old technique of...
26 Jul YouTube Shorts or TikTok: What’s Best for Business?
YouTube Shorts are joining TikTok in the short-form video marketing race, launching in more than 100 countries worldwide this month. But before you focus all of your energy on the...
29 Jun Multilingual Websites: Time to Update Title Tags
Because the World Wide Web is truly worldwide, companies serve clients across the globe. Google and other search engines help overcome language barriers through transliteration (scripted languages) and multi-language content....
27 May Get Ready: New Android Privacy Initiatives are Coming
App developers continue the delicate act between user protections and effective digital advertising, as Google rolls out new privacy initiatives for Android phones this spring. It’s a slow roll with...
26 Apr Goodbye, UA: Set Up Google Analytics 4 Now for Success
Did you get the email this month encouraging you to “Manage Your Google Analytics 4 Setup”? It’s Google’s not-so-subtle nudge for you to transition to GA4 before they sunset Universal...
16 Mar Topics API: Pivoting as Chrome Tests More Ad Privacy Changes
It’s spring, which means it’s time for another pivot in online advertising with Google Chrome’s new privacy initiative, Topics API, announced earlier this year. Looking to address concerns on both...
09 Feb Google Sunsetting Expanded Text Ads, Are You Prepared?
Adapt Your RSA Strategy as ETAs Sunset in Mid-2022 With Google’s heads up that Expanded Text Ads (ETAs) are sunsetting at the end of June 2022, paid search marketers need to...