09 Nov Leveraging ChatGPT For Your Business
Have you jumped on the artificial intelligence (AI) bandwagon for your marketing? Are you intimidated by the complexities of machine learning or skeptical of how it can truly benefit your business?
OpenAI introduced a demo of ChatGPT nearly a year ago, and in just five days, it reached over 1 million users! From content creation to customer service, ChatGPT is a versatile tool that can enhance your productivity and get your creative juices flowing. Read how one of the internet’s most popular platforms can boost your marketing efforts.
How’s ChatGPT work?
Powered by AI, ChatGPT uses natural language processing and machine learning to field your requests, scouring the internet to provide answers in a conversational tone. The process is simple: Create a free ChatGPT account, login, and start asking questions. See the example for a sporting goods store digital ad below.
Admittedly, ChatGPT has some limitations, like creating AI-sounding results when compared to actual humans. Results can also lack nuance, expression, be too wordy, and generate plausible, but not-so-factual facts. While you can’t completely delegate your marketing efforts to AI, some of these limitations can be overcome on the user end, which we’ll explore below.
Always evolving, ChatGPT-4 has improved upon previous versions in the following ways (via Forbes):
- Improved model alignment — the ability to follow user intention
- Lower likelihood of generating offensive or dangerous output
- Increased factual accuracy
- Better steerability — the ability to change behavior [results] according to user requests
- Internet connectivity – the latest feature includes the ability to search the Internet in real-time (Previously, ChatGPT was only “trained” up to a certain timestamp, which limited up-to-date information.)
Uses & Benefits of ChatGPT
“Think of ChatGPT as your virtual assistant, brainstorming team member, and creativity muse,” says Mat Threadgill of The Threadgill Agency. If you feel stuck in your marketing efforts or overwhelmed with creating and repurposing content, plug it into the AI tool and watch it work its magic.
Here are some of the most effective ways businesses can utilize ChatGPT:
- Create content including blog posts, ad copy, social media posts, email campaigns, business mailers, catchy email or blog titles, and more.
- Examples: “What’s a trending topic in the hospitality industry? Write a 600-word blog post about it, including data about Dallas, Texas.” or “Give me 10 title options for this email sales campaign promoting a new housing development in Tulsa.”
- Edit quickly by plugging in your text, giving specific requests that go beyond simple grammar and punctuation checks (but include that as well).
- Examples: “Make this blog post more conversational.” or “Tailor this email to retirees who like to vacation close to home.” or “Condense this post to 500 words.
- Enhance customer service by identifying customer needs or improving processes.
- Example: “Generate five effective chatbot responses that lead customers through my sales funnel or that address pain points for my custom clothing brand.”
- Example: “Generate five effective chatbot responses that lead customers through my sales funnel or that address pain points for my custom clothing brand.”
- Expand SEO and keyword content that helps improve your search rankings, plus create relevant title tags and meta data.
- Example: Ask for relevant keywords (ie, “What are keywords to use for the Austin parks system?”), analyze content for SEO, and improve on-page optimization.
- Develop marketing strategies and plans.
- Example: “Act as a social media manager and write a six-month marketing strategy with advertising, customer engagement, and content creation.”
Need some inspiration to get started? Go crazy with Hubspot’s 190 ChatGPT Prompts Marketers Should Use.
Get the Most Out of ChatGPT
Conversational AI tools like ChatGPT (and similar platforms like Google Bard that we previously covered) are here to stay. Make ChatGPT work harder and smarter for you with these tips in mind:
Be specific. Detailed prompts consistently generate better responses. Engage in back-and-forth dialogue to refine your queries.
Check for accuracy. Sources aren’t cited, so it’s essential to double-check the factual accuracy of the information provided.
Add the human touch. You’re not a robot and neither are your customers. You understand your audience best, so ensure your marketing reflects your tone, personal stories, and unique flair.
Finally, having marketing professionals by your side can help you use tools like ChatGPT to its fullest potential. Contact The Threadgill Agency today for a consultation.