15 May How to Use AI for SEO: Strategies That Work in 2025
In an era of AI-generated answers and dynamic search results, the search engine optimization (SEO) landscape is evolving more — and faster — than ever. And with Google's rollout of...
General
21 Feb Website Migration Checklist: 8 Essential Steps for a Smooth & SEO-Friendly Transition
As your business grows, your website requirements and needs often do, too. Your site may be more complex now than it was before — or you may have rebranded or...
24 Jan How to Create High Quality Content using AI and E-E-A-T
As the digital landscape continues to evolve, generative AI has risen to the top of many marketers' minds — and for good reason. What generative AI can create in mere...
12 Dec Google Signals: The New Demand Gen Audience Categorization
As AI continues to shape the advertising and marketing landscape, Google has recently clarified the labeling of certain audiences in its Demand Gen campaigns. In the Google Ads user interface,...
15 Nov 3 Reasons Why CAPI Is a Game-Changer for Brands on Meta
You may have seen the term CAPI floating around for the last few years, but, if you haven't already, it's time to really start paying attention to it! That's because CAPI...
17 Oct Adapting to Google’s Search Generative Experience
As the evolution of SGE (Search Generative Experience) continues to move users from a “blue click” to a “zero click” environment in Google, there are some essential ways that marketers...
26 Sep How the Cookie Crumbles: The Future of Third-Party Data
As it turns out, third-party cookies haven't totally been thrown off the digital marketing baking sheet yet. In a recent pivot in July 2024, Google announced that they no longer plan...
18 Jul How to Comply with the New Texas Data Privacy & Security Act
Online data privacy and protection continue to be a hot topic, especially in Texas. That's because the Texas Data Privacy and Security Act (TDPSA), which was originally signed into law...
27 Jun From Search to Success: How Google’s Generative Experiences Can Transform Your Marketing Efforts
You’ve probably noticed how Google search results have evolved from relevant links to AI-generated answers, called Search Generative Experience (or SGE). You may be left wondering how your business will...
13 May Mastering Marketing in the Cookieless Era: Chrome’s Third-Party Cookie Phase-Out
Posted at 19:16h
in General
Following in the footsteps of Safari and Firefox, earlier this year Chrome stopped storing third-party cookies for 1% of its users, with plans to do the same for all users...