If you’ve run any Google ad campaigns in the last couple of years, you’ve probably heard about Performance Max (PMax). Maybe you’ve even tried it but were left wondering: Where exactly is my budget going? And, what is my ROI from PMax campaigns? If so, you’re not alone. Since its launch in November 2021, PMax […]
Read More from The Latest PMax Success Stories — and What They Mean For You
If digital marketing seems like a sea of acronyms, you’re not wrong. And we have one more to introduce you to (that you may or may not have heard of): the LLM in digital marketing. The LLM, or Large Language Model, is a type of advanced artificial intelligence (AI) technology that’s behind generative AI tools […]
Is your business putting its best brand forward? A strong, consistent brand voice isn’t just a creative, “nice-to-have” option — it’s a necessity in today’s competitive landscape, no matter the size or type of company you have. “Branding makes your digital marketing more recognizable, trusted, and effective — ultimately improving customer acquisition, retention, and growth,” […]
Read More from Company Rebranding 101: Your Roadmap to Results
When it comes to reporting on ad campaign results, the proper data reporting tools and the right tactics make all the difference. It’s a challenge — and an opportunity — that we see every day at The Threadgill Agency. That’s why we recently attended a webinar to stay agile and up-to-date about Google Analytics 4 […]
Read More from 7 Smart Strategies for Reporting on Ad Campaign Results
In an era of AI-generated answers and dynamic search results, the search engine optimization (SEO) landscape is evolving more — and faster — than ever. And with Google’s rollout of AI Overviews — formerly known as Search Generative Experience (SGE) — businesses must now rethink traditional keyword strategies and search optimization methods. To learn about […]
Read More from How to Use AI for SEO: Strategies That Work in 2025
We’ve all been there — navigating an endless scroll of social content repetitiveness while tuning out (and opting out) of an endless stream of ads. But sometimes, something catches your attention in the haze of sameness. Maybe it’s a quirky video, a bold statement, or an unexpected collaboration. That moment of surprise? That’s where creative […]
Read More from Creative Disruption: How to Break Through the Noise
Stand aside, TikTok. Facebook is still king when it comes to many companies’ marketing strategies. In fact, 40% of marketers cite Facebook as one of their top three drivers of ROI when it comes to social media platforms. They also report that the platform has the highest ROI of any social media space. As such, […]
Read More from Meta Advantage+ Updates: 3 Key Changes for Marketers