Your dashboard is full. You’re staring at charts, graphs, KPIs. There are green arrows pointing up and red arrows pointing down. This kind of data-driven marketing can be powerful, and the data doesn’t lie. But, without context and story, even the best marketing analytics insights fall short. They’re just numbers and figures. That’s where data-driven […]
If you’ve been paying attention to the latest marketing trends, you’ve probably noticed that search engine optimization (SEO) is having a moment again. (Of course, if you ask us at The Threadgill Agency, it has ALWAYS been top of mind). That said, with AI-generated answers and dynamic search results, not to mention Google’s rollout of […]
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As the social media landscape continues to evolve, brands and businesses heading into 2026 face a more complex, but more opportunity-rich, advertising landscape. Automation, AI-driven optimization, creative personalization, and shifting audience behaviors are redefining what an effective paid social advertising strategy looks like. To help brands feel better equipped for the new calendar year, we […]
Read More from How Brands Can Build a Smarter Paid Social Strategy for 2026
You’ve probably heard the expression: “It’s a numbers game.” And while the meaning of that phrase can vary, it absolutely applies to digital marketing — especially in an era where marketing data has never been more abundant or more complex. Multiple sources. Varied inputs. Performance spread across paid search, social, SEO, content, and programmatic channels. […]
Read More from Why AI Reporting Tools Matter for Modern Marketing Teams
The past year was one of the most transformative yet for digital marketing. AI is accelerating platform capabilities almost constantly, new automation tools have rolled out across Google, Meta, and TikTok, and search has undergone its most significant shift in years. One thing that cannot be understated is how essential it is to stay apace […]
Read More from Digital Marketing Trends 2025: Recapping Top New Features
Influencers. You know them (virtually, at least); you love them; and maybe you’ve even been influenced to buy something from them. The influencer marketing industry was valued at a casual $24 billion in 2024. And it’s estimated that 86% of U.S. marketers will partner with influencers in 2025, according to Sprout Social’s 2024 Influencer Marketing […]
Read More from Influencer Marketing Trends: What’s Ahead for 2026 and Beyond
If you’ve run any Google ad campaigns in the last couple of years, you’ve probably heard about Performance Max (PMax). Maybe you’ve even tried it but were left wondering: Where exactly is my budget going? And, what is my ROI from PMax campaigns? If so, you’re not alone. Since its launch in November 2021, PMax […]
Read More from The Latest PMax Success Stories — and What They Mean For You
If digital marketing seems like a sea of acronyms, you’re not wrong. And we have one more to introduce you to (that you may or may not have heard of): the LLM in digital marketing. The LLM, or Large Language Model, is a type of advanced artificial intelligence (AI) technology that’s behind generative AI tools […]
Is your business putting its best brand forward? A strong, consistent brand voice isn’t just a creative, “nice-to-have” option — it’s a necessity in today’s competitive landscape, no matter the size or type of company you have. “Branding makes your digital marketing more recognizable, trusted, and effective — ultimately improving customer acquisition, retention, and growth,” […]
Read More from Company Rebranding 101: Your Roadmap to Results
When it comes to reporting on ad campaign results, the proper data reporting tools and the right tactics make all the difference. It’s a challenge — and an opportunity — that we see every day at The Threadgill Agency. That’s why we recently attended a webinar to stay agile and up-to-date about Google Analytics 4 […]
Read More from 7 Smart Strategies for Reporting on Ad Campaign Results