’Tis the season of giving, from bright-colored packages under the tree to making year-end donations to your favorite charities. Did you know that Google also has a giving spirit via...
Have you jumped on the artificial intelligence (AI) bandwagon for your marketing? Are you intimidated by the complexities of machine learning or skeptical of how it can truly benefit your...
Meet Bard, the new artificial intelligence (AI) chat tool introduced by Google in February, which began its user-testing phase just this week. The AI chatbot field is getting more crowded...
Pivoting Your Marketing in the Face of Google’s New Ad Changes As analytics are getting more targeted and as AI is improving predictors of online behaviors, consumers are feeling more, well,...
Marketing has evolved from broadcasted email blasts and Web 1.0 banner ads to content curated for specific market segments, targeted emails, social media campaigns, and other inbound marketing efforts. These...