As the digital landscape continues to evolve, generative AI has risen to the top of many marketers' minds — and for good reason. What generative AI can create in mere...
As AI continues to shape the advertising and marketing landscape, Google has recently clarified the labeling of certain audiences in its Demand Gen campaigns. In the Google Ads user interface,...
As the evolution of SGE (Search Generative Experience) continues to move users from a “blue click” to a “zero click” environment in Google, there are some essential ways that marketers...
’Tis the season of giving, from bright-colored packages under the tree to making year-end donations to your favorite charities. Did you know that Google also has a giving spirit via...