If digital marketing seems like a sea of acronyms, you’re not wrong. And we have one more to introduce you to (that you may or may not have heard of): the LLM in digital marketing. The LLM, or Large Language Model, is a type of advanced artificial intelligence (AI) technology that’s behind generative AI tools […]
In the dynamic realm of digital marketing, staying ahead of the curve is not just a strategy; it’s a necessity. As technology evolves, so does the way we approach campaigns, and one such technological marvel reshaping the landscape is Generative AI. We’ll explore what Generative AI is, how it has evolved, profound implications it holds […]
Read More from Unleashing the Power of Generative AI: A Game-Changer for Digital Marketing
Google’s at it again, releasing its fourth core update to Google Search in 2023 — and any business or brand with an online presence should pay attention. In the ever-evolving landscape of search engine optimization (SEO), keeping up with Google’s core updates is crucial as you measure your website’s visibility, conversions and impact. In a […]
Read More from Google’s Latest Core Updates & What They Mean for Your Company
’Tis the season of giving, from bright-colored packages under the tree to making year-end donations to your favorite charities. Did you know that Google also has a giving spirit via Google Grants? For eligible nonprofit organizations, the tech company offers free ads year-round, not just limited to this charitable season. According to the company, Google […]
Read More from From Visibility to Impact: Boost Nonprofit Marketing with Google Grants
Have you jumped on the artificial intelligence (AI) bandwagon for your marketing? Are you intimidated by the complexities of machine learning or skeptical of how it can truly benefit your business? OpenAI introduced a demo of ChatGPT nearly a year ago, and in just five days, it reached over 1 million users! From content creation […]
Meet Bard, the new artificial intelligence (AI) chat tool introduced by Google in February, which began its user-testing phase just this week. The AI chatbot field is getting more crowded with the popularity of OpenAI’s ChatGPT last fall (reaching 1 million users in a week) and Microsoft’s AI-enhanced Bing search engine released last month. The […]
Read More from Bard: Can Google’s New AI Chat Platform Boost Your Marketing?