31 Aug A Practical Guide: Getting the Most Out of GA4
Universal Analytics (UA) passed quietly into the history books on July 1, replaced by the newer, more in-depth Google Analytics 4 (GA4). “In the age of digital success, Google Analytics 4...
marketing funnel
24 Jul Google’s New AI Search Experience: The Good, The Bad, & How to Adapt
Artificial intelligence (AI) is having its coming-of-age moment, as more machine-learning tools become widely available to web users. This season’s shiny new object is Google Search Generative Experience (SGE), currently...
28 Jun TikTok Search Ads in Testing Phase: What to Know
Marketers, TikTok is quietly beta testing a new tool to help you stand out from the crowd — their own search ads option. Similar to Google and Microsoft Bing’s sponsored...
23 May Facebook Making Changes To Location Targeting In Ads
Using location data for ad targeting helps effectively find your people and boost your ROI, especially for multi-location campaigns. Meta, the company that runs Facebook, made a recent change, however,...
27 Apr Consumers Cutting Back on Ad-Supported Media: What’s a Marketer to Do?
As normal levels of work, social, and leisure activities return post-pandemic, coupled with inflation impacting consumers’ shopping habits, a recent report shows a decline in ad-supported media engagement. After a...
25 Apr What You Need to Know about the Micro-Moments Marketing Model
During some downtime, a bride-to-be has an idle thought: “Maybe we should honeymoon in the Caribbean.” She pulls out her smartphone and does a search for “Caribbean resorts.” This act,...
20 Mar How AI Is Transforming the Digital Marketing Landscape
Marketing has evolved from broadcasted email blasts and Web 1.0 banner ads to content curated for specific market segments, targeted emails, social media campaigns, and other inbound marketing efforts. These...