As it turns out, third-party cookies haven’t totally been thrown off the digital marketing baking sheet yet. In a recent pivot in July 2024, Google announced that they no longer plan to deprecate third-party cookies in the Chrome browser — a notable shift from their prior decision to discontinue third-party cookies by 2025. Instead, Google […]
Read More from How the Cookie Crumbles: The Future of Third-Party Data
How do you become an expert in digital advertising, along with staying fresh and competitive in your niche business? Here’s the good news: You don’t! Google Performance Max Campaigns (or PMax) integrate your unique business acumen with the power of machine learning to automate the pay-per-click (PPC) ad creation process — and the experts at […]
Universal Analytics (UA) passed quietly into the history books on July 1, replaced by the newer, more in-depth Google Analytics 4 (GA4). “In the age of digital success, Google Analytics 4 is the compass that reveals the path,” said Dr. Chris Dayagdag, marketing expert and author of From Branding to ROI. If you don’t want […]
Read More from A Practical Guide: Getting the Most Out of GA4
Artificial intelligence (AI) is having its coming-of-age moment, as more machine-learning tools become widely available to web users. This season’s shiny new object is Google Search Generative Experience (SGE), currently available to testers in the U.S. What is SGE and what does it mean for consumers and marketers? Will paid ads and organic search results […]
Read More from Google’s New AI Search Experience: The Good, The Bad, & How to Adapt
Marketers, TikTok is quietly beta testing a new tool to help you stand out from the crowd — their own search ads option. Similar to Google and Microsoft Bing’s sponsored ad results, TikTok’s search ads would allow advertisers to bid on specific keywords or phrases related to their products or services. Results would then display […]
Read More from TikTok Search Ads in Testing Phase: What to Know
Using location data for ad targeting helps effectively find your people and boost your ROI, especially for multi-location campaigns. Meta, the company that runs Facebook, made a recent change, however, without any fanfare regarding its ad location targeting options. Simply put, location targeting now has only one setting, while it previously included four location-based options. […]
Read More from Facebook Making Changes To Location Targeting In Ads
As normal levels of work, social, and leisure activities return post-pandemic, coupled with inflation impacting consumers’ shopping habits, a recent report shows a decline in ad-supported media engagement. After a surge of media usage during the 2020 pandemic, PQ Media’s forecast reports that usage has settled back down to pre-pandemic levels and, for ad-supported streaming […]
Read More from Consumers Cutting Back on Ad-Supported Media: What’s a Marketer to Do?
Meet Bard, the new artificial intelligence (AI) chat tool introduced by Google in February, which began its user-testing phase just this week. The AI chatbot field is getting more crowded with the popularity of OpenAI’s ChatGPT last fall (reaching 1 million users in a week) and Microsoft’s AI-enhanced Bing search engine released last month. The […]
Read More from Bard: Can Google’s New AI Chat Platform Boost Your Marketing?
Your video ad campaigns are running along smoothly, but all of a sudden you notice an uptick in performance. Way to go! The reason may be Google now measures Engaged-View Conversions (EVCs) for Display ad campaigns, which launched in mid-July. Your savvy marketing efforts are finally getting credit that doesn’t require click-throughs to your website […]
Read More from How Engaged View Conversions Impact Your Brand and Billing
Is your website written for people or for search bots? Is it stuffed full of keywords, but not much else? Do people bounce from your site within seconds and move on to the next search result? These concerns prompted Google’s new helpful content algorithm update, which we’re sure you’ve heard murmurings about since its launch […]
Read More from Google Rolls Out Helpful Content Update — Is Your Site Ready?