26 Sep How the Cookie Crumbles: The Future of Third-Party Data
As it turns out, third-party cookies haven't totally been thrown off the digital marketing baking sheet yet. In a recent pivot in July 2024, Google announced that they no longer plan...
As it turns out, third-party cookies haven't totally been thrown off the digital marketing baking sheet yet. In a recent pivot in July 2024, Google announced that they no longer plan...
How do you become an expert in digital advertising, along with staying fresh and competitive in your niche business? Here’s the good news: You don’t! Google Performance Max Campaigns (or PMax)...
Universal Analytics (UA) passed quietly into the history books on July 1, replaced by the newer, more in-depth Google Analytics 4 (GA4). “In the age of digital success, Google Analytics 4...
Artificial intelligence (AI) is having its coming-of-age moment, as more machine-learning tools become widely available to web users. This season’s shiny new object is Google Search Generative Experience (SGE), currently...
Marketers, TikTok is quietly beta testing a new tool to help you stand out from the crowd — their own search ads option. Similar to Google and Microsoft Bing’s sponsored...
Using location data for ad targeting helps effectively find your people and boost your ROI, especially for multi-location campaigns. Meta, the company that runs Facebook, made a recent change, however,...
As normal levels of work, social, and leisure activities return post-pandemic, coupled with inflation impacting consumers’ shopping habits, a recent report shows a decline in ad-supported media engagement. After a...
Meet Bard, the new artificial intelligence (AI) chat tool introduced by Google in February, which began its user-testing phase just this week. The AI chatbot field is getting more crowded...
Your video ad campaigns are running along smoothly, but all of a sudden you notice an uptick in performance. Way to go! The reason may be Google now measures Engaged-View...
Is your website written for people or for search bots? Is it stuffed full of keywords, but not much else? Do people bounce from your site within seconds and move...