26 Apr Goodbye, UA: Set Up Google Analytics 4 Now for Success
Did you get the email this month encouraging you to “Manage Your Google Analytics 4 Setup”? It’s Google’s not-so-subtle nudge for you to transition to GA4 before they sunset Universal...
Advertising
16 Mar Topics API: Pivoting as Chrome Tests More Ad Privacy Changes
It’s spring, which means it’s time for another pivot in online advertising with Google Chrome’s new privacy initiative, Topics API, announced earlier this year. Looking to address concerns on both...
09 Feb Google Sunsetting Expanded Text Ads, Are You Prepared?
Adapt Your RSA Strategy as ETAs Sunset in Mid-2022 With Google’s heads up that Expanded Text Ads (ETAs) are sunsetting at the end of June 2022, paid search marketers need to...
23 Dec Marketing Trends To Try In 2022
Set Your Top 3 Marketing Priorities When it comes to your 2022 marketing goals, it’s virtually impossible to pursue all the shiny objects. Budgets, time constraints, and﹘let’s face it﹘shifting priorities of...
17 Nov iOS 15 And The Impact To Your Email Marketing
Will the iOS 15 Update Destroy Email Marketing? No, but Pivoting Can Save It Tech companies continue to release privacy protections that’s causing some nail biting among digital marketers. Businesses rely...
28 Sep Pivoting Your Facebook Retargeting Strategy
Apple iOS Update Impacts Ad Campaigns If it has been more than six months since you’ve had a serious discussion about your Paid Social strategy with your digital agency, you are...
23 Aug Keep Your Ads Safe From Google’s New Three-Strike Policy
Prepare and Protect Your Ads from Google’s New Three-Strike Policy Considering online ads increase brand awareness by 80 percent and 90 percent of consumers say ads influence their purchasing decisions, Google...
27 Jul Localized Marketing Strategies for Multi-Location Companies and Services
Localized Marketing: Vital for Multi-Location Companies and Services All marketing is local, with word-of-mouth recommendations worth their weight in gold. In today’s world, however, word-of-mouth marketing goes beyond the local coffee...
29 Jun GA: Best Practices for Goals, Events, and E-commerce Tracking
Get The Most Out Of GA With These Best Practices Running a business today means making the most of your online presence, whether it’s your e-commerce store, white papers downloads, or...
17 May How to Leverage TikTok and Instagram Reels for Business
How to Leverage TikTok and Instagram Reels for Business Do you think TikTok is just an app showcasing lip-synching videos, and Instagram Reels highlighting fancy footwork to trending songs? Think again....