14 Apr Creative Disruption: How to Break Through the Noise
We've all been there — navigating an endless scroll of social content repetitiveness while tuning out (and opting out) of an endless stream of ads. But sometimes, something catches your...
Advertising
17 Mar Meta Advantage+ Updates: 3 Key Changes for Marketers
Stand aside, TikTok. Facebook is still king when it comes to many companies' marketing strategies. In fact, 40% of marketers cite Facebook as one of their top three drivers of...
12 Dec Google Signals: The New Demand Gen Audience Categorization
As AI continues to shape the advertising and marketing landscape, Google has recently clarified the labeling of certain audiences in its Demand Gen campaigns. In the Google Ads user interface,...
15 Nov 3 Reasons Why CAPI Is a Game-Changer for Brands on Meta
You may have seen the term CAPI floating around for the last few years, but, if you haven't already, it's time to really start paying attention to it! That's because CAPI...
17 Oct Adapting to Google’s Search Generative Experience
As the evolution of SGE (Search Generative Experience) continues to move users from a “blue click” to a “zero click” environment in Google, there are some essential ways that marketers...
26 Sep How the Cookie Crumbles: The Future of Third-Party Data
As it turns out, third-party cookies haven't totally been thrown off the digital marketing baking sheet yet. In a recent pivot in July 2024, Google announced that they no longer plan...
18 Jul How to Comply with the New Texas Data Privacy & Security Act
Online data privacy and protection continue to be a hot topic, especially in Texas. That's because the Texas Data Privacy and Security Act (TDPSA), which was originally signed into law...
27 Jun From Search to Success: How Google’s Generative Experiences Can Transform Your Marketing Efforts
You’ve probably noticed how Google search results have evolved from relevant links to AI-generated answers, called Search Generative Experience (or SGE). You may be left wondering how your business will...
19 Apr Navigating HIPAA Compliance: Safely and Legally Tracking Performance for Medical Field Clients
In the digital age, data is king, especially in the realm of marketing. However, for digital marketing agencies serving clients in the medical field, navigating the waters of data tracking...
16 Feb Unleashing the Power of Generative AI: A Game-Changer for Digital Marketing
Posted at 18:24h
in Advertising, AI, chat bot, Content Strategy, General, marketing funnel, Social Media
In the dynamic realm of digital marketing, staying ahead of the curve is not just a strategy; it's a necessity. As technology evolves, so does the way we approach campaigns,...