If you’ve run any Google ad campaigns in the last couple of years, you’ve probably heard about Performance Max (PMax). Maybe you’ve even tried it but were left wondering: Where exactly is my budget going? And, what is my ROI from PMax campaigns? If so, you’re not alone. Since its launch in November 2021, PMax […]
Read More from The Latest PMax Success Stories — and What They Mean For You
We’ve all been there — navigating an endless scroll of social content repetitiveness while tuning out (and opting out) of an endless stream of ads. But sometimes, something catches your attention in the haze of sameness. Maybe it’s a quirky video, a bold statement, or an unexpected collaboration. That moment of surprise? That’s where creative […]
Read More from Creative Disruption: How to Break Through the Noise
Stand aside, TikTok. Facebook is still king when it comes to many companies’ marketing strategies. In fact, 40% of marketers cite Facebook as one of their top three drivers of ROI when it comes to social media platforms. They also report that the platform has the highest ROI of any social media space. As such, […]
Read More from Meta Advantage+ Updates: 3 Key Changes for Marketers
As AI continues to shape the advertising and marketing landscape, Google has recently clarified the labeling of certain audiences in its Demand Gen campaigns. In the Google Ads user interface, some Demand Gen audiences are now explicitly labeled as “Signals,” reflecting their role in guiding campaign targeting. The “Signals” setting is activated when optimized targeting […]
Read More from Google Signals: The New Demand Gen Audience Categorization
You may have seen the term CAPI floating around for the last few years, but, if you haven’t already, it’s time to really start paying attention to it! That’s because CAPI — also known as Meta Conversions API or Facebook Conversions API — is a game-changing marketing tool that helps you reach your business goals […]
Read More from 3 Reasons Why CAPI Is a Game-Changer for Brands on Meta
As the evolution of SGE (Search Generative Experience) continues to move users from a “blue click” to a “zero click” environment in Google, there are some essential ways that marketers can adapt to the changing search landscape. Understanding the impact of SGE is critical for healthcare marketers. About 86% of healthcare searches now show AI-generated […]
Read More from Adapting to Google’s Search Generative Experience
As it turns out, third-party cookies haven’t totally been thrown off the digital marketing baking sheet yet. In a recent pivot in July 2024, Google announced that they no longer plan to deprecate third-party cookies in the Chrome browser — a notable shift from their prior decision to discontinue third-party cookies by 2025. Instead, Google […]
Read More from How the Cookie Crumbles: The Future of Third-Party Data
Online data privacy and protection continue to be a hot topic, especially in Texas. That’s because the Texas Data Privacy and Security Act (TDPSA), which was originally signed into law in 2023, went into effect on July 1, 2024. The TDPSA grants Texas residents essential rights over their personal data protection and privacy. It applies […]
Read More from How to Comply with the New Texas Data Privacy & Security Act
You’ve probably noticed how Google search results have evolved from relevant links to AI-generated answers, called Search Generative Experience (or SGE). You may be left wondering how your business will get online attention. Will customers even bother clicking through to your website when Google’s answer is served on a silver platter at the top of […]
In the digital age, data is king, especially in the realm of marketing. However, for digital marketing agencies serving clients in the medical field, navigating the waters of data tracking comes with unique challenges. With strict regulations such as the Health Insurance Portability and Accountability Act (HIPAA) in place, ensuring the safe and legal tracking […]