Online data privacy and protection continue to be a hot topic, especially in Texas. That's because the Texas Data Privacy and Security Act (TDPSA), which was originally signed into law...
You’ve probably noticed how Google search results have evolved from relevant links to AI-generated answers, called Search Generative Experience (or SGE). You may be left wondering how your business will...
In the digital age, data is king, especially in the realm of marketing. However, for digital marketing agencies serving clients in the medical field, navigating the waters of data tracking...
In the dynamic realm of digital marketing, staying ahead of the curve is not just a strategy; it's a necessity. As technology evolves, so does the way we approach campaigns,...
Google’s at it again, releasing its fourth core update to Google Search in 2023 — and any business or brand with an online presence should pay attention. In the ever-evolving...
’Tis the season of giving, from bright-colored packages under the tree to making year-end donations to your favorite charities. Did you know that Google also has a giving spirit via...
Have you jumped on the artificial intelligence (AI) bandwagon for your marketing? Are you intimidated by the complexities of machine learning or skeptical of how it can truly benefit your...
How do you become an expert in digital advertising, along with staying fresh and competitive in your niche business? Here’s the good news: You don’t! Google Performance Max Campaigns (or PMax)...
Universal Analytics (UA) passed quietly into the history books on July 1, replaced by the newer, more in-depth Google Analytics 4 (GA4). “In the age of digital success, Google Analytics 4...
Artificial intelligence (AI) is having its coming-of-age moment, as more machine-learning tools become widely available to web users. This season’s shiny new object is Google Search Generative Experience (SGE), currently...