We’ve all been there — navigating an endless scroll of social content repetitiveness while tuning out (and opting out) of an endless stream of ads. But sometimes, something catches your attention in the haze of sameness. Maybe it’s a quirky video, a bold statement, or an unexpected collaboration. That moment of surprise? That’s where creative […]
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Stand aside, TikTok. Facebook is still king when it comes to many companies’ marketing strategies. In fact, 40% of marketers cite Facebook as one of their top three drivers of ROI when it comes to social media platforms. They also report that the platform has the highest ROI of any social media space. As such, […]
Read More from Meta Advantage+ Updates: 3 Key Changes for Marketers
In the dynamic realm of digital marketing, staying ahead of the curve is not just a strategy; it’s a necessity. As technology evolves, so does the way we approach campaigns, and one such technological marvel reshaping the landscape is Generative AI. We’ll explore what Generative AI is, how it has evolved, profound implications it holds […]
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Google’s at it again, releasing its fourth core update to Google Search in 2023 — and any business or brand with an online presence should pay attention. In the ever-evolving landscape of search engine optimization (SEO), keeping up with Google’s core updates is crucial as you measure your website’s visibility, conversions and impact. In a […]
Read More from Google’s Latest Core Updates & What They Mean for Your Company
’Tis the season of giving, from bright-colored packages under the tree to making year-end donations to your favorite charities. Did you know that Google also has a giving spirit via Google Grants? For eligible nonprofit organizations, the tech company offers free ads year-round, not just limited to this charitable season. According to the company, Google […]
Read More from From Visibility to Impact: Boost Nonprofit Marketing with Google Grants
Have you jumped on the artificial intelligence (AI) bandwagon for your marketing? Are you intimidated by the complexities of machine learning or skeptical of how it can truly benefit your business? OpenAI introduced a demo of ChatGPT nearly a year ago, and in just five days, it reached over 1 million users! From content creation […]
How do you become an expert in digital advertising, along with staying fresh and competitive in your niche business? Here’s the good news: You don’t! Google Performance Max Campaigns (or PMax) integrate your unique business acumen with the power of machine learning to automate the pay-per-click (PPC) ad creation process — and the experts at […]
Universal Analytics (UA) passed quietly into the history books on July 1, replaced by the newer, more in-depth Google Analytics 4 (GA4). “In the age of digital success, Google Analytics 4 is the compass that reveals the path,” said Dr. Chris Dayagdag, marketing expert and author of From Branding to ROI. If you don’t want […]
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Artificial intelligence (AI) is having its coming-of-age moment, as more machine-learning tools become widely available to web users. This season’s shiny new object is Google Search Generative Experience (SGE), currently available to testers in the U.S. What is SGE and what does it mean for consumers and marketers? Will paid ads and organic search results […]
Read More from Google’s New AI Search Experience: The Good, The Bad, & How to Adapt
Marketers, TikTok is quietly beta testing a new tool to help you stand out from the crowd — their own search ads option. Similar to Google and Microsoft Bing’s sponsored ad results, TikTok’s search ads would allow advertisers to bid on specific keywords or phrases related to their products or services. Results would then display […]
Read More from TikTok Search Ads in Testing Phase: What to Know