Using location data for ad targeting helps effectively find your people and boost your ROI, especially for multi-location campaigns. Meta, the company that runs Facebook, made a recent change, however,...
Apple iOS 14 Update’s Impact on Facebook Ads In late 2020, Apple rolled out its latest update, iOS 14 - and reaching your customers through Facebook ads just got a little...
From Curious to Customer: Creating Great Online Content that Converts Launching a sought-after product or telling a compelling story engages curiosity - but how do you convert an online “window shopper”...
User-Generated Content is Key for Your 2021 Marketing Plan As calendars flipped to a new (and hopeful) year, businesses are facing many of the same creative challenges they straddled in 2020...
Social Media Marketing Trends to Test in 2021 Making predictions may seem like risky business these days. In 2020, businesses needed to adapt quickly and creatively, so as we embark on...
Six Tips to Enhance Voice Search Rankings for Your Business Twenty-five years ago, we’d power up our desktops then meander to get a cup of coffee as dial-up whizzed and whirred...
As marketers, there’s a sense of empowerment that comes with creating relatable content and high engagement rates. It means you’re connecting with the right people, at the right time, and...
It’s time to discover how diversifying your paid media portfolio can impact your bottom line. Of course, traditional social media platforms like Facebook and Instagram can be a great way...
It was once the stuff of science fiction. Consumers enter a shopping center and, through some advanced technology, they are alerted to sales on the very items they came to...
People aren’t as trusting of traditional advertising as they once were. It is not enough to claim you have a great product; your potential buyers need to hear what their...