14 Apr Creative Disruption: How to Break Through the Noise
We've all been there — navigating an endless scroll of social content repetitiveness while tuning out (and opting out) of an endless stream of ads. But sometimes, something catches your...
Social Media
17 Mar Meta Advantage+ Updates: 3 Key Changes for Marketers
Stand aside, TikTok. Facebook is still king when it comes to many companies' marketing strategies. In fact, 40% of marketers cite Facebook as one of their top three drivers of...
16 Feb Unleashing the Power of Generative AI: A Game-Changer for Digital Marketing
Posted at 18:24h
in Advertising, AI, chat bot, Content Strategy, General, marketing funnel, Social Media
In the dynamic realm of digital marketing, staying ahead of the curve is not just a strategy; it's a necessity. As technology evolves, so does the way we approach campaigns,...
21 Dec Google’s Latest Core Updates & What They Mean for Your Company
Google’s at it again, releasing its fourth core update to Google Search in 2023 — and any business or brand with an online presence should pay attention. In the ever-evolving...
29 Nov From Visibility to Impact: Boost Nonprofit Marketing with Google Grants
’Tis the season of giving, from bright-colored packages under the tree to making year-end donations to your favorite charities. Did you know that Google also has a giving spirit via...
09 Nov Leveraging ChatGPT For Your Business
Have you jumped on the artificial intelligence (AI) bandwagon for your marketing? Are you intimidated by the complexities of machine learning or skeptical of how it can truly benefit your...
30 Sep The Power of Performance Max Campaigns
How do you become an expert in digital advertising, along with staying fresh and competitive in your niche business? Here’s the good news: You don’t! Google Performance Max Campaigns (or PMax)...
31 Aug A Practical Guide: Getting the Most Out of GA4
Universal Analytics (UA) passed quietly into the history books on July 1, replaced by the newer, more in-depth Google Analytics 4 (GA4). “In the age of digital success, Google Analytics 4...
24 Jul Google’s New AI Search Experience: The Good, The Bad, & How to Adapt
Artificial intelligence (AI) is having its coming-of-age moment, as more machine-learning tools become widely available to web users. This season’s shiny new object is Google Search Generative Experience (SGE), currently...
28 Jun TikTok Search Ads in Testing Phase: What to Know
Marketers, TikTok is quietly beta testing a new tool to help you stand out from the crowd — their own search ads option. Similar to Google and Microsoft Bing’s sponsored...