Is your business putting its best brand forward? A strong, consistent brand voice isn’t just a creative, “nice-to-have” option — it’s a necessity in today’s competitive landscape, no matter the size or type of company you have. “Branding makes your digital marketing more recognizable, trusted, and effective — ultimately improving customer acquisition, retention, and growth,” […]
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When it comes to maximizing your local marketing efforts, Google reviews aren’t just nice to have — they’re essential. An up-to-date Google Business Profile that includes real and positive customer reviews helps your business stand out online, improves local search rankings, and builds immediate trust with potential customers. Google Business Profiles were formerly known as […]
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We’ve all been there — navigating an endless scroll of social content repetitiveness while tuning out (and opting out) of an endless stream of ads. But sometimes, something catches your attention in the haze of sameness. Maybe it’s a quirky video, a bold statement, or an unexpected collaboration. That moment of surprise? That’s where creative […]
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Apple iOS 14 Update’s Impact on Facebook Ads In late 2020, Apple rolled out its latest update, iOS 14 – and reaching your customers through Facebook ads just got a little trickier. Similar to the GDPR website requirements of 2018 (that resulted in “accept cookies” lingo), the new iOS 14 requires iPhone users to […]
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From Curious to Customer: Creating Great Online Content that Converts Launching a sought-after product or telling a compelling story engages curiosity – but how do you convert an online “window shopper” into a paying customer? It’s all about the content that drives the customer journey to the “purchase” stage and beyond, where they become […]
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User-Generated Content is Key for Your 2021 Marketing Plan As calendars flipped to a new (and hopeful) year, businesses are facing many of the same creative challenges they straddled in 2020 – from less face-to-face interactions with customers to slimmer marketing budgets. One positive trend that emerged is the increase of user-generated content (or […]
Social Media Marketing Trends to Test in 2021 Making predictions may seem like risky business these days. In 2020, businesses needed to adapt quickly and creatively, so as we embark on 2021, market leaders are offering their best bets on what’s trending in social media marketing for the coming year. Platforms like Facebook, Instagram, […]
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Six Tips to Enhance Voice Search Rankings for Your Business Twenty-five years ago, we’d power up our desktops then meander to get a cup of coffee as dial-up whizzed and whirred its way to a connection with the World Wide Web. Phone books were delivered to our doorsteps. Business cards were printed in bulk […]
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Businesses of all sizes are scrambling to adapt to unpredictable economic conditions and shifting consumer behavior during the ongoing COVID-19 crisis. Above all, people are trying to keep themselves and their families safe and healthy. They’re also learning how to navigate daily life in a new socially-distanced, work-and-learn-from-home normal. Brick-and-mortar shutdowns and mass layoffs are […]
Your product development is complete, your finances are in order, and your operations are set to scale. The hard part’s over, right? Wrong. Many business owners scoff at marketing messaging, dismissing the key role it plays in attracting high-quality sales. But the most successful leaders in every field have one thing in common: they know […]
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