Pillars, in an architectural sense, are vertical structures designed to hold the weight of a building. In SEO, pillars help hold up your website’s architecture, too. And while you have to build these pillars yourself, the results are worth it. Read on to see how implementing pillar pages into your content strategy can boost your […]
Read More from Content Pillars: What They Are and How to Leverage Them
As marketers, there’s a sense of empowerment that comes with creating relatable content and high engagement rates. It means you’re connecting with the right people, at the right time, and initiating meaningful conversation. At the same time, there’s nothing quite as disappointing as a social media campaign that flops. You work hard to produce content […]
Read More from Drive Customer Engagement on Social Media with These 10 Simple Steps
You’ve probably heard the phrase “OTT advertising”—it’s a bit of a buzzword in the digital marketing world right now. OTT advertising, also known as “over-the-top” advertising, refers to targeted ads that are delivered via the internet. So, during any series or movie that you’re watching on an internet-connected device (Smart TVs, gaming consoles, and streaming […]
Read More from What Is Over-the-Top Advertising and Why Is It Important?
Your product development is complete, your finances are in order, and your operations are set to scale. The hard part’s over, right? Wrong. Many business owners scoff at marketing messaging, dismissing the key role it plays in attracting high-quality sales. But the most successful leaders in every field have one thing in common: they know […]
Read More from 7 Steps to Help Craft Marketing Messaging That Converts Every Time
If you want to boost your marketing strategy, social media is a must. While organic traffic isn’t impossible to come by, it’s becoming harder for businesses to leverage social media without implementing both organic and paid social media tactics into their marketing strategies. (Long gone are the days of posting and assuming all of your […]
Read More from Understanding Paid Social Media: Tips for e-Commerce Businesses
It’s time to discover how diversifying your paid media portfolio can impact your bottom line. Of course, traditional social media platforms like Facebook and Instagram can be a great way to reach your target audience. But now, three additional major players have arrived on the scene: Snapchat, TikTok, and Reddit. Are you curious about what […]
LinkedIn remains one of the best ways to grow your business, but not all business owners know the most effective ways to use it. Fortunately, the platform is easy-to-use and can yield successful results. Here are ten tips to leverage your brand on LinkedIn. 1. Generate Brand Awareness First of all, make sure your company’s […]
The Millennial generation changed the marketing landscape. These tech-savvy kids were pioneers with their smartphones and tablets. They research products without the help of a salesperson, take advice from their peers across social media platforms and share their own experiences online. They continue to be an important demographic as they settle into careers and parenthood, […]
Read More from A New Brand of Consumer – 5 Tips for Marketing to Gen Z
During some downtime, a bride-to-be has an idle thought: “Maybe we should honeymoon in the Caribbean.” She pulls out her smartphone and does a search for “Caribbean resorts.” This act, automatically reaching for a device to get instant answers, is a micro-moment. At this moment, the bride will gather new information, learn about all-inclusive resorts, […]
Read More from What You Need to Know about the Micro-Moments Marketing Model
A check of your website’s analytics will tell you what marketers have known for years. The majority of visitors are now connecting to the internet with mobile devices. Depending on the demographics of your market, as much as 90% of your traffic is viewing your pages on cell phones. Even older users have embraced technology. […]
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