Every time Google rolls out an update, brands and marketers alike tend to do the same thing: scramble to figure out what changed and what needs to happen to adapt. That’s happening in large part now with AI-powered search, as everyone rushes to figure out the new rules and how to adjust to them. Google […]
Read More from Google’s AI Search Optimization Strategy May Surprise You
Search engine optimization (SEO) has always been a bit of a moving target. But the rise of Google’s AI-generated search experiences is one of the biggest shifts in years (or perhaps ever). Search results are no longer just a list of blue links. In many cases, they now include AI-generated answers, called AI Overviews (or […]
There’s a moment (and it’s only a few seconds long) when someone lands on your page and decides whether to stay or leave. That moment is everything. If you want to create effective landing pages, you’re not just designing something that looks good. You’re shaping an experience that instantly answers a user’s question: Is this […]
Read More from Creating Effective Landing Pages That Drive Results
If you’ve been paying attention to the latest marketing trends, you’ve probably noticed that search engine optimization (SEO) is having a moment again. (Of course, if you ask us at The Threadgill Agency, it has ALWAYS been top of mind). That said, with AI-generated answers and dynamic search results, not to mention Google’s rollout of […]
Read More from Local SEO: The Growth Engine for Local Businesses
When it comes to maximizing your local marketing efforts, Google reviews aren’t just nice to have — they’re essential. An up-to-date Google Business Profile that includes real and positive customer reviews helps your business stand out online, improves local search rankings, and builds immediate trust with potential customers. Google Business Profiles were formerly known as […]
Read More from Why Google Reviews Matter — and How to Get More of Them
In an era of AI-generated answers and dynamic search results, the search engine optimization (SEO) landscape is evolving more — and faster — than ever. And with Google’s rollout of AI Overviews — formerly known as Search Generative Experience (SGE) — businesses must now rethink traditional keyword strategies and search optimization methods. To learn about […]
Read More from How to Use AI for SEO: Strategies That Work in 2025
As your business grows, your website requirements and needs often do, too. Your site may be more complex now than it was before — or you may have rebranded or acquired additional businesses. All of these can call for a website migration. Website migration can be a complex process, and if it is not done […]
Read More from Website Migration Checklist: 8 Essential Steps for a Smooth & SEO-Friendly Transition
Meet Bard, the new artificial intelligence (AI) chat tool introduced by Google in February, which began its user-testing phase just this week. The AI chatbot field is getting more crowded with the popularity of OpenAI’s ChatGPT last fall (reaching 1 million users in a week) and Microsoft’s AI-enhanced Bing search engine released last month. The […]
Read More from Bard: Can Google’s New AI Chat Platform Boost Your Marketing?
Your video ad campaigns are running along smoothly, but all of a sudden you notice an uptick in performance. Way to go! The reason may be Google now measures Engaged-View Conversions (EVCs) for Display ad campaigns, which launched in mid-July. Your savvy marketing efforts are finally getting credit that doesn’t require click-throughs to your website […]
Read More from How Engaged View Conversions Impact Your Brand and Billing
Is your website written for people or for search bots? Is it stuffed full of keywords, but not much else? Do people bounce from your site within seconds and move on to the next search result? These concerns prompted Google’s new helpful content algorithm update, which we’re sure you’ve heard murmurings about since its launch […]
Read More from Google Rolls Out Helpful Content Update — Is Your Site Ready?