When it comes to maximizing your local marketing efforts, Google reviews aren’t just nice to have — they’re essential. An up-to-date Google Business Profile that includes real and positive customer reviews helps your business stand out online, improves local search rankings, and builds immediate trust with potential customers. Google Business Profiles were formerly known as […]
Read More from Why Google Reviews Matter — and How to Get More of Them
In an era of AI-generated answers and dynamic search results, the search engine optimization (SEO) landscape is evolving more — and faster — than ever. And with Google’s rollout of AI Overviews — formerly known as Search Generative Experience (SGE) — businesses must now rethink traditional keyword strategies and search optimization methods. To learn about […]
Read More from How to Use AI for SEO: Strategies That Work in 2025
As your business grows, your website requirements and needs often do, too. Your site may be more complex now than it was before — or you may have rebranded or acquired additional businesses. All of these can call for a website migration. Website migration can be a complex process, and if it is not done […]
Read More from Website Migration Checklist: 8 Essential Steps for a Smooth & SEO-Friendly Transition
Meet Bard, the new artificial intelligence (AI) chat tool introduced by Google in February, which began its user-testing phase just this week. The AI chatbot field is getting more crowded with the popularity of OpenAI’s ChatGPT last fall (reaching 1 million users in a week) and Microsoft’s AI-enhanced Bing search engine released last month. The […]
Read More from Bard: Can Google’s New AI Chat Platform Boost Your Marketing?
Your video ad campaigns are running along smoothly, but all of a sudden you notice an uptick in performance. Way to go! The reason may be Google now measures Engaged-View Conversions (EVCs) for Display ad campaigns, which launched in mid-July. Your savvy marketing efforts are finally getting credit that doesn’t require click-throughs to your website […]
Read More from How Engaged View Conversions Impact Your Brand and Billing
Is your website written for people or for search bots? Is it stuffed full of keywords, but not much else? Do people bounce from your site within seconds and move on to the next search result? These concerns prompted Google’s new helpful content algorithm update, which we’re sure you’ve heard murmurings about since its launch […]
Read More from Google Rolls Out Helpful Content Update — Is Your Site Ready?
Competition for top-level search results is fierce, and some spammers and web developers are trying to stack the odds in their favor with little-value Doorway pages. This decade-old technique of trying to create pages just for SEO rankings, however, can actually hurt your visibility. “Doorway pages are a scheme to get results with a bigger, […]
Read More from Improve Your Web Rankings: Shut the Door on Spammy Doorway Pages
YouTube Shorts are joining TikTok in the short-form video marketing race, launching in more than 100 countries worldwide this month. But before you focus all of your energy on the next big thing, decide if the new YouTube feature is worthy of your time and attention. Knowing your audience, plus comparing the benefits of YouTube […]
Read More from YouTube Shorts or TikTok: What’s Best for Business?
Because the World Wide Web is truly worldwide, companies serve clients across the globe. Google and other search engines help overcome language barriers through transliteration (scripted languages) and multi-language content. One trick many companies employed to “help” web searchers find them was to create dual languages in their Title Tags. Google, however, just released an […]
Read More from Multilingual Websites: Time to Update Title Tags
App developers continue the delicate act between user protections and effective digital advertising, as Google rolls out new privacy initiatives for Android phones this spring. It’s a slow roll with Google’s multi-year approach to implementing Privacy Sandbox on Android mobile devices, which is already in place for web browsers. As previously shared by Threadgill, browsers […]
Read More from Get Ready: New Android Privacy Initiatives are Coming