Pivoting Your Marketing in the Face of Google’s New Ad Changes As analytics are getting more targeted and as AI is improving predictors of online behaviors, consumers are feeling more, well,...
Make First-Party Data a Priority in Your Marketing Collecting “first-party data” is something your business is probably already doing on a daily basis - such as social media interactions, newsletter subscribers,...
From Curious to Customer: Creating Great Online Content that Converts Launching a sought-after product or telling a compelling story engages curiosity - but how do you convert an online “window shopper”...
User-Generated Content is Key for Your 2021 Marketing Plan As calendars flipped to a new (and hopeful) year, businesses are facing many of the same creative challenges they straddled in 2020...
Social Media Marketing Trends to Test in 2021 Making predictions may seem like risky business these days. In 2020, businesses needed to adapt quickly and creatively, so as we embark on...
Six Tips to Enhance Voice Search Rankings for Your Business Twenty-five years ago, we’d power up our desktops then meander to get a cup of coffee as dial-up whizzed and whirred...
A check of your website's analytics will tell you what marketers have known for years. The majority of visitors are now connecting to the internet with mobile devices. Depending on...
Did you know that YouTube is the second largest social media network, trailing only slightly behind Facebook? In 2018, YouTube boasts an audience of 1.5 million active users. Where YouTube also...