Did you get the email this month encouraging you to “Manage Your Google Analytics 4 Setup”? It’s Google’s not-so-subtle nudge for you to transition to GA4 before they sunset Universal Analytics on July 1, 2023. Introduced more than a year ago, this change is a long time coming. And the lead time gives online marketers […]
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It’s spring, which means it’s time for another pivot in online advertising with Google Chrome’s new privacy initiative, Topics API, announced earlier this year. Looking to address concerns on both sides, the new proposal straddles the tension of user privacy with the need for relevant, targeted ads that benefit both business and consumer. While still […]
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Adapt Your RSA Strategy as ETAs Sunset in Mid-2022 With Google’s heads up that Expanded Text Ads (ETAs) are sunsetting at the end of June 2022, paid search marketers need to start honing their Response Search Ad (RSA) strategy today. “Now is the time to test your Expanded Text Ads, so you can go […]
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Set Your Top 3 Marketing Priorities When it comes to your 2022 marketing goals, it’s virtually impossible to pursue all the shiny objects. Budgets, time constraints, and﹘let’s face it﹘shifting priorities of your work/life balance over the past two years means being strategic when it comes to your marketing resources. “Essentialism is not about how to […]
Will the iOS 15 Update Destroy Email Marketing? No, but Pivoting Can Save It Tech companies continue to release privacy protections that’s causing some nail biting among digital marketers. Businesses rely on data not just from search hits or social media, but via email marketing. Does Apple’s iOS 15 update signal the end of email […]
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Apple iOS Update Impacts Ad Campaigns If it has been more than six months since you’ve had a serious discussion about your Paid Social strategy with your digital agency, you are well overdue and likely seeing poor results in your campaigns. You can write great ad copy, create engaging graphics and media, and target […]
Prepare and Protect Your Ads from Google’s New Three-Strike Policy Considering online ads increase brand awareness by 80 percent and 90 percent of consumers say ads influence their purchasing decisions, Google ads are undoubtedly an effective marketing tool. But in September, Google will implement a new three-strike policy for ads, one that promises greater […]
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Localized Marketing: Vital for Multi-Location Companies and Services All marketing is local, with word-of-mouth recommendations worth their weight in gold. In today’s world, however, word-of-mouth marketing goes beyond the local coffee shop and into the digital realm. Considering 97 percent of people find local business information online and 88 percent of mobile searches on […]
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Get The Most Out Of GA With These Best Practices Running a business today means making the most of your online presence, whether it’s your e-commerce store, white papers downloads, or free videos that serve and inform your clients. Creating great content is only half the battle, while tracking online campaigns and evaluating your […]
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How to Leverage TikTok and Instagram Reels for Business Do you think TikTok is just an app showcasing lip-synching videos, and Instagram Reels highlighting fancy footwork to trending songs? Think again. If you’re not using TikTok and Reels for your business, you’re missing out. These short-form video platforms can reach vast audiences, boost engagement, and […]
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