Your video ad campaigns are running along smoothly, but all of a sudden you notice an uptick in performance. Way to go! The reason may be Google now measures Engaged-View Conversions (EVCs) for Display ad campaigns, which launched in mid-July. Your savvy marketing efforts are finally getting credit that doesn’t require click-throughs to your website […]
Read More from How Engaged View Conversions Impact Your Brand and Billing
Is your website written for people or for search bots? Is it stuffed full of keywords, but not much else? Do people bounce from your site within seconds and move on to the next search result? These concerns prompted Google’s new helpful content algorithm update, which we’re sure you’ve heard murmurings about since its launch […]
Read More from Google Rolls Out Helpful Content Update — Is Your Site Ready?
Competition for top-level search results is fierce, and some spammers and web developers are trying to stack the odds in their favor with little-value Doorway pages. This decade-old technique of trying to create pages just for SEO rankings, however, can actually hurt your visibility. “Doorway pages are a scheme to get results with a bigger, […]
Read More from Improve Your Web Rankings: Shut the Door on Spammy Doorway Pages
YouTube Shorts are joining TikTok in the short-form video marketing race, launching in more than 100 countries worldwide this month. But before you focus all of your energy on the next big thing, decide if the new YouTube feature is worthy of your time and attention. Knowing your audience, plus comparing the benefits of YouTube […]
Read More from YouTube Shorts or TikTok: What’s Best for Business?
Because the World Wide Web is truly worldwide, companies serve clients across the globe. Google and other search engines help overcome language barriers through transliteration (scripted languages) and multi-language content. One trick many companies employed to “help” web searchers find them was to create dual languages in their Title Tags. Google, however, just released an […]
Read More from Multilingual Websites: Time to Update Title Tags
App developers continue the delicate act between user protections and effective digital advertising, as Google rolls out new privacy initiatives for Android phones this spring. It’s a slow roll with Google’s multi-year approach to implementing Privacy Sandbox on Android mobile devices, which is already in place for web browsers. As previously shared by Threadgill, browsers […]
Read More from Get Ready: New Android Privacy Initiatives are Coming
Did you get the email this month encouraging you to “Manage Your Google Analytics 4 Setup”? It’s Google’s not-so-subtle nudge for you to transition to GA4 before they sunset Universal Analytics on July 1, 2023. Introduced more than a year ago, this change is a long time coming. And the lead time gives online marketers […]
Read More from Goodbye, UA: Set Up Google Analytics 4 Now for Success
It’s spring, which means it’s time for another pivot in online advertising with Google Chrome’s new privacy initiative, Topics API, announced earlier this year. Looking to address concerns on both sides, the new proposal straddles the tension of user privacy with the need for relevant, targeted ads that benefit both business and consumer. While still […]
Read More from Topics API: Pivoting as Chrome Tests More Ad Privacy Changes
Adapt Your RSA Strategy as ETAs Sunset in Mid-2022 With Google’s heads up that Expanded Text Ads (ETAs) are sunsetting at the end of June 2022, paid search marketers need to start honing their Response Search Ad (RSA) strategy today. “Now is the time to test your Expanded Text Ads, so you can go […]
Read More from Google Sunsetting Expanded Text Ads, Are You Prepared?
Set Your Top 3 Marketing Priorities When it comes to your 2022 marketing goals, it’s virtually impossible to pursue all the shiny objects. Budgets, time constraints, and﹘let’s face it﹘shifting priorities of your work/life balance over the past two years means being strategic when it comes to your marketing resources. “Essentialism is not about how to […]