Make the most of micro-moments and push notifications in your online marketing to boost ROI. There’s no turning back as smartphones have forever changed the way customers shop, learn, and engage with businesses. Coupled with the pandemic-driven necessity of pivoting to more virtual offerings and online shopping, the importance of both micro-moments and push […]
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Pivoting Your Marketing in the Face of Google’s New Ad Changes As analytics are getting more targeted and as AI is improving predictors of online behaviors, consumers are feeling more, well, private about their privacy. And big tech and social media companies are responding accordingly. Chrome announced it will phase out third-party cookies by 2022, […]
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Make First-Party Data a Priority in Your Marketing Collecting “first-party data” is something your business is probably already doing on a daily basis – such as social media interactions, newsletter subscribers, Google Analytics on your website, and customer feedback. Your current customers and social media followers provide the deepest well of information for your […]
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From Curious to Customer: Creating Great Online Content that Converts Launching a sought-after product or telling a compelling story engages curiosity – but how do you convert an online “window shopper” into a paying customer? It’s all about the content that drives the customer journey to the “purchase” stage and beyond, where they become […]
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User-Generated Content is Key for Your 2021 Marketing Plan As calendars flipped to a new (and hopeful) year, businesses are facing many of the same creative challenges they straddled in 2020 – from less face-to-face interactions with customers to slimmer marketing budgets. One positive trend that emerged is the increase of user-generated content (or […]
Social Media Marketing Trends to Test in 2021 Making predictions may seem like risky business these days. In 2020, businesses needed to adapt quickly and creatively, so as we embark on 2021, market leaders are offering their best bets on what’s trending in social media marketing for the coming year. Platforms like Facebook, Instagram, […]
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Six Tips to Enhance Voice Search Rankings for Your Business Twenty-five years ago, we’d power up our desktops then meander to get a cup of coffee as dial-up whizzed and whirred its way to a connection with the World Wide Web. Phone books were delivered to our doorsteps. Business cards were printed in bulk […]
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A check of your website’s analytics will tell you what marketers have known for years. The majority of visitors are now connecting to the internet with mobile devices. Depending on the demographics of your market, as much as 90% of your traffic is viewing your pages on cell phones. Even older users have embraced technology. […]
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Did you know that YouTube is the second largest social media network, trailing only slightly behind Facebook? In 2018, YouTube boasts an audience of 1.5 million active users. Where YouTube also makes some important gains compared to Facebook for content exposure and crowd sourcing new customers, is that the engagement rates are higher in YouTube […]
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