As AI continues to shape the advertising and marketing landscape, Google has recently clarified the labeling of certain audiences in its Demand Gen campaigns. In the Google Ads user interface,...
You may have seen the term CAPI floating around for the last few years, but, if you haven't already, it's time to really start paying attention to it! That's because CAPI...
As the evolution of SGE (Search Generative Experience) continues to move users from a “blue click” to a “zero click” environment in Google, there are some essential ways that marketers...
As it turns out, third-party cookies haven't totally been thrown off the digital marketing baking sheet yet. In a recent pivot in July 2024, Google announced that they no longer plan...
Online data privacy and protection continue to be a hot topic, especially in Texas. That's because the Texas Data Privacy and Security Act (TDPSA), which was originally signed into law...
You’ve probably noticed how Google search results have evolved from relevant links to AI-generated answers, called Search Generative Experience (or SGE). You may be left wondering how your business will...
In the digital age, data is king, especially in the realm of marketing. However, for digital marketing agencies serving clients in the medical field, navigating the waters of data tracking...
In the dynamic realm of digital marketing, staying ahead of the curve is not just a strategy; it's a necessity. As technology evolves, so does the way we approach campaigns,...
As marketers, there’s a sense of empowerment that comes with creating relatable content and high engagement rates. It means you’re connecting with the right people, at the right time, and...
It’s time to discover how diversifying your paid media portfolio can impact your bottom line. Of course, traditional social media platforms like Facebook and Instagram can be a great way...