The Millennial generation changed the marketing landscape. These tech-savvy kids were pioneers with their smartphones and tablets. They research products without the help of a salesperson, take advice from their peers across social media platforms and share their own experiences online. They continue to be an important demographic as they settle into careers and parenthood, […]
Read More from A New Brand of Consumer – 5 Tips for Marketing to Gen Z
A check of your website’s analytics will tell you what marketers have known for years. The majority of visitors are now connecting to the internet with mobile devices. Depending on the demographics of your market, as much as 90% of your traffic is viewing your pages on cell phones. Even older users have embraced technology. […]
Read More from Best Practices for Building an Effective Landing Page
It was once the stuff of science fiction. Consumers enter a shopping center and, through some advanced technology, they are alerted to sales on the very items they came to buy. Today, it is how marketing is done. Consumers expect it and embrace the opportunities targeting offers them. According to an Infosys survey, nearly a […]
Read More from The Best Ways to Personalize Your Marketing Strategy
Technology continues to change buyers’ behaviors and expectations. Gadgets and tech that we used to read about are now part of daily life and everyone is connected with smartphones in their pockets. Marketing departments have had to revolutionize their methods in response. Consumers now have the means to conduct their own research without the need […]
Read More from 5 Digital Marketing Trends to Watch out for in 2019
Content marketing drives consumers along the buying journey by engaging them at different points along the way across multiple platforms. Creating and distributing content is time-consuming and requires a commitment of resources. Randomly sharing clever videos on Facebook, tweeting your latest news, emailing a case study to your subscribers and posting a tutorial to your […]
Read More from How to Build an Effective Content Marketing Strategy for Your Business
Analytic tracking codes allow you to collect large amounts of information about your website visitors — who they are, how they come to land on your site and what they do once there. The volume of data available can be overwhelming, and will only be useful to the extent the information gives insights into how […]
Read More from Top KPIs for Search Engine Marketing You Need to Know
On May 8, 2018 Yaniv Leviathan, Principal Engineer and Yossi Matias, Vice President, Engineering, Google made an important announcement on the Google AI Blog, and introduced Google Duplex as the ultimate AI assistant for consumers and business owners. Did you know that up to 75% of ‘smart speaker’ owners (Alexa and Google Assistant), use voice search […]
Business owners who have invested in a quality website, and consistent social media marketing, can become frustrated when it comes to converting that traffic potential, into sales and revenue. If your website and digital properties are tooled to gather customers, the next step is to design a retargeting strategy to keep them engaged with your […]
Read More from What is Retargeting and How Does It Work to Boost Customer Traffic and Sales?
Did you know that YouTube is the second largest social media network, trailing only slightly behind Facebook? In 2018, YouTube boasts an audience of 1.5 million active users. Where YouTube also makes some important gains compared to Facebook for content exposure and crowd sourcing new customers, is that the engagement rates are higher in YouTube […]
Read More from Ready to Leverage Video Content for Advertising? Get Started with These Tips