It was once the stuff of science fiction. Consumers enter a shopping center and, through some advanced technology, they are alerted to sales on the very items they came to buy. Today, it is how marketing is done. Consumers expect it and embrace the opportunities targeting offers them. According to an Infosys survey, nearly a […]
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People aren’t as trusting of traditional advertising as they once were. It is not enough to claim you have a great product; your potential buyers need to hear what their friends have to say about you. They want a connection to your company that goes beyond a sterile business relationship. Online reviews and social media […]
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