New Google Analytics 4 Can Optimize Your Online Marketing Dollars Data analytics is the “cool nerd” of marketing – and tracking and optimizing your customers’ online experience is vital to your ROI and customer satisfaction. The new Google Analytics version 4 (GA4), released this fall, offers valuable insights that analyze user trends from start to […]
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As the coronavirus spread across the globe earlier this year, nearly the whole world turned digital in an instant. Client meetings, classrooms, interoffice brainstorming sessions, even doctor’s appointments and coffee dates moved from face-to-face interactions to rectangles on computer screens and smartphones. Digital fatigue, which Forbes defines as “burnout and exhaustion brought on by excessive […]
Read More from From Pixels to People-First Marketing via the Power of Storytelling
Spending on digital media in the U.S. exceeded $111 billion in 2018. According to eMarketer.com, 82.5 percent of those dollars were used in programmatic transactions. Industry prognosticators see a future where not only online ads, but also television spots and outdoor advertisements (billboards, etc.) will be placed using automated systems. What is programmatic advertising and […]
Read More from A Beginner’s Guide to Programmatic Advertising
People aren’t as trusting of traditional advertising as they once were. It is not enough to claim you have a great product; your potential buyers need to hear what their friends have to say about you. They want a connection to your company that goes beyond a sterile business relationship. Online reviews and social media […]
Read More from The Most Cost-Effective Ways to Market Your Business on Social Media
Technology continues to change buyers’ behaviors and expectations. Gadgets and tech that we used to read about are now part of daily life and everyone is connected with smartphones in their pockets. Marketing departments have had to revolutionize their methods in response. Consumers now have the means to conduct their own research without the need […]
Read More from 5 Digital Marketing Trends to Watch out for in 2019
Content marketing drives consumers along the buying journey by engaging them at different points along the way across multiple platforms. Creating and distributing content is time-consuming and requires a commitment of resources. Randomly sharing clever videos on Facebook, tweeting your latest news, emailing a case study to your subscribers and posting a tutorial to your […]
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Analytic tracking codes allow you to collect large amounts of information about your website visitors — who they are, how they come to land on your site and what they do once there. The volume of data available can be overwhelming, and will only be useful to the extent the information gives insights into how […]
Read More from Top KPIs for Search Engine Marketing You Need to Know
Did you know that YouTube is the second largest social media network, trailing only slightly behind Facebook? In 2018, YouTube boasts an audience of 1.5 million active users. Where YouTube also makes some important gains compared to Facebook for content exposure and crowd sourcing new customers, is that the engagement rates are higher in YouTube […]
Read More from Ready to Leverage Video Content for Advertising? Get Started with These Tips