New Google Analytics 4 Can Optimize Your Online Marketing Dollars Data analytics is the “cool nerd” of marketing - and tracking and optimizing your customers’ online experience is vital to your...
As the coronavirus spread across the globe earlier this year, nearly the whole world turned digital in an instant. Client meetings, classrooms, interoffice brainstorming sessions, even doctor’s appointments and coffee...
Spending on digital media in the U.S. exceeded $111 billion in 2018. According to eMarketer.com, 82.5 percent of those dollars were used in programmatic transactions. Industry prognosticators see a future...
People aren’t as trusting of traditional advertising as they once were. It is not enough to claim you have a great product; your potential buyers need to hear what their...
Technology continues to change buyers’ behaviors and expectations. Gadgets and tech that we used to read about are now part of daily life and everyone is connected with smartphones in...
Content marketing drives consumers along the buying journey by engaging them at different points along the way across multiple platforms. Creating and distributing content is time-consuming and requires a commitment...
Analytic tracking codes allow you to collect large amounts of information about your website visitors — who they are, how they come to land on your site and what they...
Did you know that YouTube is the second largest social media network, trailing only slightly behind Facebook? In 2018, YouTube boasts an audience of 1.5 million active users. Where YouTube also...