New Google Analytics 4 Can Optimize Your Online Marketing Dollars Data analytics is the “cool nerd” of marketing – and tracking and optimizing your customers’ online experience is vital to your ROI and customer satisfaction. The new Google Analytics version 4 (GA4), released this fall, offers valuable insights that analyze user trends from start to […]
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As the coronavirus spread across the globe earlier this year, nearly the whole world turned digital in an instant. Client meetings, classrooms, interoffice brainstorming sessions, even doctor’s appointments and coffee dates moved from face-to-face interactions to rectangles on computer screens and smartphones. Digital fatigue, which Forbes defines as “burnout and exhaustion brought on by excessive […]
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