Marketing has evolved from broadcasted email blasts and Web 1.0 banner ads to content curated for specific market segments, targeted emails, social media campaigns, and other inbound marketing efforts. These campaigns seek to entertain, educate and provide consumers with solutions to their problems. The goal is to guide consumers along their buying journey to the […]
Read More from How AI Is Transforming the Digital Marketing Landscape
It was once the stuff of science fiction. Consumers enter a shopping center and, through some advanced technology, they are alerted to sales on the very items they came to buy. Today, it is how marketing is done. Consumers expect it and embrace the opportunities targeting offers them. According to an Infosys survey, nearly a […]
Read More from The Best Ways to Personalize Your Marketing Strategy
Spending on digital media in the U.S. exceeded $111 billion in 2018. According to eMarketer.com, 82.5 percent of those dollars were used in programmatic transactions. Industry prognosticators see a future where not only online ads, but also television spots and outdoor advertisements (billboards, etc.) will be placed using automated systems. What is programmatic advertising and […]
Read More from A Beginner’s Guide to Programmatic Advertising
People aren’t as trusting of traditional advertising as they once were. It is not enough to claim you have a great product; your potential buyers need to hear what their friends have to say about you. They want a connection to your company that goes beyond a sterile business relationship. Online reviews and social media […]
Read More from The Most Cost-Effective Ways to Market Your Business on Social Media
Technology continues to change buyers’ behaviors and expectations. Gadgets and tech that we used to read about are now part of daily life and everyone is connected with smartphones in their pockets. Marketing departments have had to revolutionize their methods in response. Consumers now have the means to conduct their own research without the need […]
Read More from 5 Digital Marketing Trends to Watch out for in 2019
Content marketing drives consumers along the buying journey by engaging them at different points along the way across multiple platforms. Creating and distributing content is time-consuming and requires a commitment of resources. Randomly sharing clever videos on Facebook, tweeting your latest news, emailing a case study to your subscribers and posting a tutorial to your […]
Read More from How to Build an Effective Content Marketing Strategy for Your Business
Instant messaging, website chatbots, social media interactions and live streaming make email communications seem almost quaint and destined to go the way of floppy discs and dial-up modems. However, the ability to send email messages to the right person at the right time and use email as part of a segmentation campaign makes your database […]
Read More from The Best Ways to Utilize Email in Your Digital Marketing Strategy
Analytic tracking codes allow you to collect large amounts of information about your website visitors — who they are, how they come to land on your site and what they do once there. The volume of data available can be overwhelming, and will only be useful to the extent the information gives insights into how […]
Read More from Top KPIs for Search Engine Marketing You Need to Know