Artificial intelligence (AI) is having its coming-of-age moment, as more machine-learning tools become widely available to web users. This season’s shiny new object is Google Search Generative Experience (SGE), currently available to testers in the U.S. What is SGE and what does it mean for consumers and marketers? Will paid ads and organic search results […]
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Marketers, TikTok is quietly beta testing a new tool to help you stand out from the crowd — their own search ads option. Similar to Google and Microsoft Bing’s sponsored ad results, TikTok’s search ads would allow advertisers to bid on specific keywords or phrases related to their products or services. Results would then display […]
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Using location data for ad targeting helps effectively find your people and boost your ROI, especially for multi-location campaigns. Meta, the company that runs Facebook, made a recent change, however, without any fanfare regarding its ad location targeting options. Simply put, location targeting now has only one setting, while it previously included four location-based options. […]
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Apple iOS 14 Update’s Impact on Facebook Ads In late 2020, Apple rolled out its latest update, iOS 14 – and reaching your customers through Facebook ads just got a little trickier. Similar to the GDPR website requirements of 2018 (that resulted in “accept cookies” lingo), the new iOS 14 requires iPhone users to […]
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From Curious to Customer: Creating Great Online Content that Converts Launching a sought-after product or telling a compelling story engages curiosity – but how do you convert an online “window shopper” into a paying customer? It’s all about the content that drives the customer journey to the “purchase” stage and beyond, where they become […]
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User-Generated Content is Key for Your 2021 Marketing Plan As calendars flipped to a new (and hopeful) year, businesses are facing many of the same creative challenges they straddled in 2020 – from less face-to-face interactions with customers to slimmer marketing budgets. One positive trend that emerged is the increase of user-generated content (or […]
Social Media Marketing Trends to Test in 2021 Making predictions may seem like risky business these days. In 2020, businesses needed to adapt quickly and creatively, so as we embark on 2021, market leaders are offering their best bets on what’s trending in social media marketing for the coming year. Platforms like Facebook, Instagram, […]
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Six Tips to Enhance Voice Search Rankings for Your Business Twenty-five years ago, we’d power up our desktops then meander to get a cup of coffee as dial-up whizzed and whirred its way to a connection with the World Wide Web. Phone books were delivered to our doorsteps. Business cards were printed in bulk […]
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As marketers, there’s a sense of empowerment that comes with creating relatable content and high engagement rates. It means you’re connecting with the right people, at the right time, and initiating meaningful conversation. At the same time, there’s nothing quite as disappointing as a social media campaign that flops. You work hard to produce content […]
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It’s time to discover how diversifying your paid media portfolio can impact your bottom line. Of course, traditional social media platforms like Facebook and Instagram can be a great way to reach your target audience. But now, three additional major players have arrived on the scene: Snapchat, TikTok, and Reddit. Are you curious about what […]