It was once the stuff of science fiction. Consumers enter a shopping center and, through some advanced technology, they are alerted to sales on the very items they came to buy. Today, it is how marketing is done. Consumers expect it and embrace the opportunities targeting offers them. According to an Infosys survey, nearly a […]
Read More from The Best Ways to Personalize Your Marketing Strategy
People aren’t as trusting of traditional advertising as they once were. It is not enough to claim you have a great product; your potential buyers need to hear what their friends have to say about you. They want a connection to your company that goes beyond a sterile business relationship. Online reviews and social media […]
Read More from The Most Cost-Effective Ways to Market Your Business on Social Media
Technology continues to change buyers’ behaviors and expectations. Gadgets and tech that we used to read about are now part of daily life and everyone is connected with smartphones in their pockets. Marketing departments have had to revolutionize their methods in response. Consumers now have the means to conduct their own research without the need […]
Read More from 5 Digital Marketing Trends to Watch out for in 2019
Did you know that YouTube is the second largest social media network, trailing only slightly behind Facebook? In 2018, YouTube boasts an audience of 1.5 million active users. Where YouTube also makes some important gains compared to Facebook for content exposure and crowd sourcing new customers, is that the engagement rates are higher in YouTube […]
Read More from Ready to Leverage Video Content for Advertising? Get Started with These Tips