Have you jumped on the artificial intelligence (AI) bandwagon for your marketing? Are you intimidated by the complexities of machine learning or skeptical of how it can truly benefit your business? OpenAI introduced a demo of ChatGPT nearly a year ago, and in just five days, it reached over 1 million users! From content creation […]
How do you become an expert in digital advertising, along with staying fresh and competitive in your niche business? Here’s the good news: You don’t! Google Performance Max Campaigns (or PMax) integrate your unique business acumen with the power of machine learning to automate the pay-per-click (PPC) ad creation process — and the experts at […]
Universal Analytics (UA) passed quietly into the history books on July 1, replaced by the newer, more in-depth Google Analytics 4 (GA4). “In the age of digital success, Google Analytics 4 is the compass that reveals the path,” said Dr. Chris Dayagdag, marketing expert and author of From Branding to ROI. If you don’t want […]
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Artificial intelligence (AI) is having its coming-of-age moment, as more machine-learning tools become widely available to web users. This season’s shiny new object is Google Search Generative Experience (SGE), currently available to testers in the U.S. What is SGE and what does it mean for consumers and marketers? Will paid ads and organic search results […]
Read More from Google’s New AI Search Experience: The Good, The Bad, & How to Adapt
Marketers, TikTok is quietly beta testing a new tool to help you stand out from the crowd — their own search ads option. Similar to Google and Microsoft Bing’s sponsored ad results, TikTok’s search ads would allow advertisers to bid on specific keywords or phrases related to their products or services. Results would then display […]
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Using location data for ad targeting helps effectively find your people and boost your ROI, especially for multi-location campaigns. Meta, the company that runs Facebook, made a recent change, however, without any fanfare regarding its ad location targeting options. Simply put, location targeting now has only one setting, while it previously included four location-based options. […]
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As normal levels of work, social, and leisure activities return post-pandemic, coupled with inflation impacting consumers’ shopping habits, a recent report shows a decline in ad-supported media engagement. After a surge of media usage during the 2020 pandemic, PQ Media’s forecast reports that usage has settled back down to pre-pandemic levels and, for ad-supported streaming […]
Read More from Consumers Cutting Back on Ad-Supported Media: What’s a Marketer to Do?
During some downtime, a bride-to-be has an idle thought: “Maybe we should honeymoon in the Caribbean.” She pulls out her smartphone and does a search for “Caribbean resorts.” This act, automatically reaching for a device to get instant answers, is a micro-moment. At this moment, the bride will gather new information, learn about all-inclusive resorts, […]
Read More from What You Need to Know about the Micro-Moments Marketing Model
Marketing has evolved from broadcasted email blasts and Web 1.0 banner ads to content curated for specific market segments, targeted emails, social media campaigns, and other inbound marketing efforts. These campaigns seek to entertain, educate and provide consumers with solutions to their problems. The goal is to guide consumers along their buying journey to the […]
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