21 Dec Google’s Latest Core Updates & What They Mean for Your Company
Google’s at it again, releasing its fourth core update to Google Search in 2023 — and any business or brand with an online presence should pay attention. In the ever-evolving...
AI
29 Nov From Visibility to Impact: Boost Nonprofit Marketing with Google Grants
’Tis the season of giving, from bright-colored packages under the tree to making year-end donations to your favorite charities. Did you know that Google also has a giving spirit via...
09 Nov Leveraging ChatGPT For Your Business
Have you jumped on the artificial intelligence (AI) bandwagon for your marketing? Are you intimidated by the complexities of machine learning or skeptical of how it can truly benefit your...
28 Mar Bard: Can Google’s New AI Chat Platform Boost Your Marketing?
Meet Bard, the new artificial intelligence (AI) chat tool introduced by Google in February, which began its user-testing phase just this week. The AI chatbot field is getting more crowded...
24 Mar How Google’s Third-Party Cookie Changes Impact Your Online Ad Campaigns
Pivoting Your Marketing in the Face of Google’s New Ad Changes As analytics are getting more targeted and as AI is improving predictors of online behaviors, consumers are feeling more, well,...
20 Mar How AI Is Transforming the Digital Marketing Landscape
Marketing has evolved from broadcasted email blasts and Web 1.0 banner ads to content curated for specific market segments, targeted emails, social media campaigns, and other inbound marketing efforts. These...
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