Author: Benjamin Rorie

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Google Marketing Live 2026 Was a Monetization Roadmap, Not a Features Announcement

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Google didn’t use Google Marketing Live 2026 to show off AI. They used it to establish that every AI product Google builds is also an ad product.   Google Puts Ads Inside the Conversation AI Mode now has over 1 billion monthly active users. The moment Google shared that number at GML, the rest of […]

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Mastering Marketing in the Cookieless Era: Chrome’s Third-Party Cookie Phase-Out

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Following in the footsteps of Safari and Firefox, earlier this year Chrome stopped storing third-party cookies for 1% of its users, with plans to do the same for all users some time in early 2025. With Chrome’s substantial 60% market share, this change carries significant implications.  While it doesn’t mean a complete loss of targeting […]

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