Author: Chelsey Graham

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Posts by Chelsey Graham

Why Google Reviews Matter — and How to Get More of Them

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When it comes to maximizing your local marketing efforts, Google reviews aren’t just nice to have — they’re essential. An up-to-date Google Business Profile that includes real and positive customer reviews helps your business stand out online, improves local search rankings, and builds immediate trust with potential customers. Google Business Profiles were formerly known as […]

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3 Reasons Why CAPI Is a Game-Changer for Brands on Meta

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You may have seen the term CAPI floating around for the last few years, but, if you haven’t already, it’s time to really start paying attention to it! That’s because CAPI — also known as Meta Conversions API or Facebook Conversions API — is a game-changing marketing tool that helps you reach your business goals […]

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How to Comply with the New Texas Data Privacy & Security Act

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Online data privacy and protection continue to be a hot topic, especially in Texas. That’s because the Texas Data Privacy and Security Act (TDPSA), which was originally signed into law in 2023, went into effect on July 1, 2024.  The TDPSA grants Texas residents essential rights over their personal data protection and privacy. It applies […]

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From Search to Success: How Google’s Generative Experiences Can Transform Your Marketing Efforts

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You’ve probably noticed how Google search results have evolved from relevant links to AI-generated answers, called Search Generative Experience (or SGE). You may be left wondering how your business will get online attention. Will customers even bother clicking through to your website when Google’s answer is served on a silver platter at the top of […]

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Navigating HIPAA Compliance: Safely and Legally Tracking Performance for Medical Field Clients

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In the digital age, data is king, especially in the realm of marketing. However, for digital marketing agencies serving clients in the medical field, navigating the waters of data tracking comes with unique challenges. With strict regulations such as the Health Insurance Portability and Accountability Act (HIPAA) in place, ensuring the safe and legal tracking […]

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Unleashing the Power of Generative AI: A Game-Changer for Digital Marketing

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In the dynamic realm of digital marketing, staying ahead of the curve is not just a strategy; it’s a necessity. As technology evolves, so does the way we approach campaigns, and one such technological marvel reshaping the landscape is Generative AI. We’ll explore what Generative AI is, how it has evolved, profound implications it holds […]

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Google’s Latest Core Updates & What They Mean for Your Company

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Google’s at it again, releasing its fourth core update to Google Search in 2023 — and any business or brand with an online presence should pay attention. In the ever-evolving landscape of search engine optimization (SEO), keeping up with Google’s core updates is crucial as you measure your website’s visibility, conversions and impact. In a […]

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Leveraging ChatGPT For Your Business

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Have you jumped on the artificial intelligence (AI) bandwagon for your marketing? Are you intimidated by the complexities of machine learning or skeptical of how it can truly benefit your business?  OpenAI introduced a demo of ChatGPT nearly a year ago, and in just five days, it reached over 1 million users! From content creation […]

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