Because the World Wide Web is truly worldwide, companies serve clients across the globe. Google and other search engines help overcome language barriers through transliteration (scripted languages) and multi-language content....
App developers continue the delicate act between user protections and effective digital advertising, as Google rolls out new privacy initiatives for Android phones this spring. It’s a slow roll with...
Did you get the email this month encouraging you to “Manage Your Google Analytics 4 Setup”? It’s Google’s not-so-subtle nudge for you to transition to GA4 before they sunset Universal...
It’s spring, which means it’s time for another pivot in online advertising with Google Chrome’s new privacy initiative, Topics API, announced earlier this year. Looking to address concerns on both...
Adapt Your RSA Strategy as ETAs Sunset in Mid-2022 With Google’s heads up that Expanded Text Ads (ETAs) are sunsetting at the end of June 2022, paid search marketers need to...
Set Your Top 3 Marketing Priorities When it comes to your 2022 marketing goals, it’s virtually impossible to pursue all the shiny objects. Budgets, time constraints, and﹘let’s face it﹘shifting priorities of...
Will the iOS 15 Update Destroy Email Marketing? No, but Pivoting Can Save It Tech companies continue to release privacy protections that’s causing some nail biting among digital marketers. Businesses rely...
Apple iOS Update Impacts Ad Campaigns If it has been more than six months since you’ve had a serious discussion about your Paid Social strategy with your digital agency, you are...
Prepare and Protect Your Ads from Google’s New Three-Strike Policy Considering online ads increase brand awareness by 80 percent and 90 percent of consumers say ads influence their purchasing decisions, Google...
Localized Marketing: Vital for Multi-Location Companies and Services All marketing is local, with word-of-mouth recommendations worth their weight in gold. In today’s world, however, word-of-mouth marketing goes beyond the local coffee...