Spending on digital media in the U.S. exceeded $111 billion in 2018. According to eMarketer.com, 82.5 percent of those dollars were used in programmatic transactions. Industry prognosticators see a future...
People aren’t as trusting of traditional advertising as they once were. It is not enough to claim you have a great product; your potential buyers need to hear what their...
Technology continues to change buyers’ behaviors and expectations. Gadgets and tech that we used to read about are now part of daily life and everyone is connected with smartphones in...
Content marketing drives consumers along the buying journey by engaging them at different points along the way across multiple platforms. Creating and distributing content is time-consuming and requires a commitment...
Instant messaging, website chatbots, social media interactions and live streaming make email communications seem almost quaint and destined to go the way of floppy discs and dial-up modems. However, the...
Analytic tracking codes allow you to collect large amounts of information about your website visitors — who they are, how they come to land on your site and what they...
On May 8, 2018 Yaniv Leviathan, Principal Engineer and Yossi Matias, Vice President, Engineering, Google made an important announcement on the Google AI Blog, and introduced Google Duplex as the ultimate...
Business owners who have invested in a quality website, and consistent social media marketing, can become frustrated when it comes to converting that traffic potential, into sales and revenue. If...
Local search drives traffic to businesses who have a retail storefront, customer service or office location. Even if you are not sure how the Google algorithms and geo-fencing filters work...
Did you know that YouTube is the second largest social media network, trailing only slightly behind Facebook? In 2018, YouTube boasts an audience of 1.5 million active users. Where YouTube also...