App developers continue the delicate act between user protections and effective digital advertising, as Google rolls out new privacy initiatives for Android phones this spring…. […]
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Did you get the email this month encouraging you to “Manage Your Google Analytics 4 Setup”? It’s Google’s not-so-subtle nudge for you to transition to… […]
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It’s spring, which means it’s time for another pivot in online advertising with Google Chrome’s new privacy initiative, Topics API, announced earlier this year. Looking… […]
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Adapt Your RSA Strategy as ETAs Sunset in Mid-2022 With Google’s heads up that Expanded Text Ads (ETAs) are sunsetting at the end of… […]
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Set Your Top 3 Marketing Priorities When it comes to your 2022 marketing goals, it’s virtually impossible to pursue all the shiny objects. Budgets, time… […]
Will the iOS 15 Update Destroy Email Marketing? No, but Pivoting Can Save It Tech companies continue to release privacy protections that’s causing some nail… […]
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Apple iOS Update Impacts Ad Campaigns If it has been more than six months since you’ve had a serious discussion about your Paid Social… […]
Prepare and Protect Your Ads from Google’s New Three-Strike Policy Considering online ads increase brand awareness by 80 percent and 90 percent of consumers… […]
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Localized Marketing: Vital for Multi-Location Companies and Services All marketing is local, with word-of-mouth recommendations worth their weight in gold. In today’s world, however,… […]
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Get The Most Out Of GA With These Best Practices Running a business today means making the most of your online presence, whether it’s… […]
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