01 The Client

Wild Wing Cafe x The Threadgill Agency: Optimizing Digital Content for In-Store Conversions

Wild Wing Cafe is a 40-unit restaurant brand in the southeast known for hot wings, cold beer and good times. Website traffic had fallen in early 2021 and local listings were not driving the same percentage of traffic year over year. Because of this, online revenue also significantly decreased.

02 RESULTS

22%

increase in online revenue

35%

increase in foot traffic attributed to paid search

46%

increase in online revenue attributed to organic traffic

1,000%

increase in sales attributed to local store digital campaigns

03 CHANNELS & SERVICES

We targeted audiences through multi-platform social campaigns...

...as well as through more traditional marketing avenues to reignite brand awareness and interest in Wild Wing Cafe’s venue and menu offerings.

META PLATFORMS

YOUTUBE

GOOGLE MY BUSINESS

TERRESTRIAL RADIO

PR EVENTS

DIRECT MAIL

04 SUMMARY & CLIENT GOALS

We developed a brand-wide digital marketing solution for Wild Wing Cafe while also supporting local market needs across over 40 locations.

This helped us drive their three goal pillars:

GOALS

Prospect new customers
Build brand as a destination
Increase store sales

CHALLENGES

Competitive market
Coming out of the COVID-19 pandemic restrictions
Supporting stores with local messaging and promotions at scale (40+ locations)

05 STRATEGIC INSIGHTS

Individual brand terms for Wild Wing Cafe ranked well, but consideration keywords such as “wings near me” were dominated by their competitors. Our on-page optimizations focused on ranking for these keywords and driving prospective customers to locations, and we conducted extensive optimizations for their Google My Business listings in coordination with general managers and franchisees. Through these combined efforts, we saw upticks in foot and web traffic to Wild Wing Cafe locations as well as increases in sales in a market recovering from COVID-19 restrictions.

Back to Client Results