01 The Client
Studio Movie Grill (SMG) faced an increasingly competitive landscape, with a saturated dine-in theater market, slow post-COVID-19 recovery, and underperforming display ads. We stepped in to revamp their digital strategy. Here’s how…
02 RESULTS
average market share increase
03 CHANNELS & SERVICES
...and capitalized on video content on high-engagement platforms with playful calls to action.
04 SUMMARY & CLIENT GOALS
market adaptation, strategic channel shirt, audience-centric targeting, and data-driven results.
05 STRATEGIC INSIGHTS
Campaigns ran for 45 days and boosted dining and drink revenue beyond comparable locations. Market adaptation was essential to reach audiences and build Studio Movie Grill’s brand presence in a saturated and highly competitive dine-in theater market. In close collaboration with Studio Movie Grill’s internal team, we crafted tailored messaging to resonate with core customers and honed targeting to reach high-value loyalty groups and lookalike audiences. To target younger, urban demographic and pivot away from underperforming display ads, we shifted Studio Movie Grill to Instagram and TikTok, capitalizing on high-engagement platforms with engaging video content and playful calls to action.