Photo: Village Beach Club Gallery
01 The Client
Village Beach Club opened in spring 2026 as a resort-scale pool, cabana, and DJ headliner venue at The Village Dallas. Here’s how we launched it from ground-level to a district that generated a 159.35% revenue growth in under six months.
02 RESULTS
district revenue growth YoY
tracked ticket sales during the 2026 summer season
paid media impressions from January to August
average weekly revenue, comparing July and August
in Dallas summer alcohol sales
03 CHANNELS & SERVICES
first, to bring attention to VBC’s existence prior to the season’s opening, and second, to drive ticket sales from newly-aware audiences.
To achieve this goal, we ran a mix of evergreen and headliner-focused paid media campaigns across the following channels:
04 SUMMARY & CLIENT GOALS
Our primary goals were to ensure the right audiences became aware of its existence before the peak season (April - June) and then drive ticket sales once they were (June - September).
05 STRATEGIC INSIGHTS
We channeled our paid media strategy and creative ads into two tracks: Always On and Headliner Events.
We crafted creative in the Always On campaigns to highlight and bring awareness to Village Beach Club as a brand new hit spot for summer activities in and around Dallas and to seed retargeting audiences, while creative in the Headliner Events campaigns targeted conversions via ticket sales. Likewise, Always On campaigns ran the length of the launch, from April through August, while Headliner Events cycled through the main summer months and changed with performing artists (which included names like DJ Zillamatic, Kyle Cooke from Summer House, Yung Gravy, Nic Vans from Love Island, and James Kennedy from Vanderpump Rules, and a country music series featuring Kaitlin Butts).
When ranking audiences, we started with what we already knew about The Village’s general audience and how likely they were to spend, focusing first on attendees from similar events hosted at The Village from the prior year, lookalike audiences, and over 8,000 Urvenue contacts. Then, we expanded that pool to Dallas’s nightlife audience, targeting a primary age range of 21 - 34 and a secondary age range of 35 - 44. Finally, we amplified genre and interest targeting by audience using Partnership and Spark Ads to drive ticket sale conversions.