Goals

Client Results

Barlow's Tackle

Barlow’s Tackle has partnered with us since 2019 to run multi-platform ads with a ROAS goal of 20%. By running concentrated seasonal ad campaigns on Meta platforms, YouTube, and across various Google products, we consistently deliver ROAS increases of over 20% – hitting as high as 35% ROAS in some peak months – which alone produced an 11.5% increase in revenue year-over-year in 2026.

Channels & Services

We targeted audiences in multi-platform, paid media campaigns to increase brand visibility and clicks. We ran campaigns across:

  • META
  • YOUTUBE
  • GOOGLE SEARCH
  • PERFORMANCE MAX

Summary & client goals

Barlow’s Tackle came to The Threadgill Agency to expand brand awareness through paid media channels, accrue net positive ROAS, and increase overall sales revenue.

GOALS:

  • 20% ROAS
  • Increased impressions
  • Increased clicks

CHALLENGES:

  • Driving ecommerce in a niche, competitive market
  • Amplifying brand differentiation in a market where competitors offer similar products
  • Achieving good ROAS with a lower AOV

Results

29.42% ROAS

15.1% increase in impressions YoY

29.2% increase in clicks YoY

Strategic Insights

Expanding ads to Meta and YouTube was instrumental in driving brand awareness and bringing new customers to the Barlow’s Tackle website. Although the initial test ran with a relatively smaller budget by comparison, the campaigns themselves built significant volume, especially in Performance Max that provided a direct funnel entry via Google Shopping. Campaigns in these platforms are now regular parts of Barlow’s overall marketing strategy and continue to see strong performance returns across brand awareness, visibility, CPAs, and sales revenue.

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