Goals

Client Results

UT Southwestern

UT Southwestern is one of the most trusted names in medical care in the country. Based in Dallas, their brand awareness and reputation is very positive. 

The primary objective of the campaign was to drive awareness for the newly-opened Breast Care Clinic located inside the Simmons Comprehensive Cancer Center at Moncrief in Fort Worth:

  • Reach at least 80% of the Addressable Audience
  • Drive phone calls
  • Drive ‘Request Appointment’ form submits

Results

50+ new patient appointments

250% increase in mammograms

804K aggregated reach (the targeted reach was 545K)

16.44MM impressions delivered across all digital channels:

  • 40K Paid Search ad impressions
  • 50K Audio ad impressions with a 97.3% listen rate
  • 8.2MM Display ad impressions delivered with 60K+ ad clicks
  • 4.9MM Video ad impressions, with 61% of videos watched to 75%+ completion

Services Provided

  • Paid Search Campaigns
  • Billboards in high-traffic areas
  • Magazine ads in Forth Worth Magazine
  • Connected TV Ads
  • YouTube Pre-Roll Ads
  • Audio Ad on Spotify
  • Facebook Ads
  • Instagram Ads
  • Video Ads for Stories & Reels
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