Goals

Client Results

Wild Wing Cafe

Wild Wing Cafe is a 40-unit restaurant brand in the southeast known for hot wings, cold beer and good times. 

Website traffic had fallen in early 2021 and local listings were not driving the same percentage of traffic year over year. Because of this, online revenue also significantly decreased. 

We developed a brand-wide digital marketing solution while also supporting local market needs. This helped us drive their three pillars: 

  • Prospecting new customers
  • Building brand as destination
  • Increased sales

Results

22% increase in online revenue

7.27 return-on-ad-spend (ROAS) for the fall promotion

35% increase in foot traffic attributed to paid search

46% increase in online revenue attributed to organic traffic

1,000% increase in Endless Wings sales attributed to local store digital campaigns

Services Provided

  • Paid social
  • Paid search
  • Digital video
  • Traditional media channels
  • Terrestrial Radio
  • Radio Remotes
  • PR Events
  • Outdoor
  • Direct Mail
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