The Threadgill Agency | Leadership Team
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Leadership Team


Mat started his career at The Richards Group after graduating from Texas Tech in 2000 with a BS in Advertising. While there, he worked on The Home Depot, helping launch a new line of power tools, revamp the gift card program and develop the company’s sports sponsorships. He headed up the Fruit of the Loom, and Adams Golf accounts.


In March of 2007, Mat co-founded DIB Creative. The idea was to build a totally different agency model founded on digital marketing expertise. While at DIB, Mat launched 50+ web sites, led online marketing efforts, initiated social media programs, built iPhone Apps, launched the first ever hyper-local TV station on the web and have co-founded five new digitally-driven business entities.


In 2012, Mat moved to the National Breast Cancer Foundation as Vice President of Corporate Relations. Mat helped procure major Corporate Partners including Harley-Davidson, NASCAR and Talladega Superspeedway, James Avery, Rudy’s BBQ, Studio Movie Grill, Salem Media and Mary Kay Cosmetics.


Mat then moved to Vice President of Client Services at Standing Dog Interactive. Standing Dog is a 75-person internet marketing company in Dallas and has been named one of INC. 5000’s fast growing private companies three years in a row. There he worked on Greystar, the largest multifamily management and development company in the country. He also worked on Omni Hotels, Perot Museum and True


In November of 2016, Mat launched The Threadgill Agency. His agency focuses on brands that need senior-level marketing strategy and digital marketing execution. His clients include SIXSITE Hunting Gear, Atmos Energy, Lhoist Chemical Company, Dallas Market Center and Stillwater Capital.

Mat has been on the Texas Tech College of Media and Communications’ National Advisory Board since 2005 and was awarded the Outstanding Alumnus award in 2014.


Using creative thinking, competitive research and industry experience, Emma is committed to developing and implementing successful marketing strategies on behalf of her clients. Prior to joining The Threadgill Agency, Emma worked closely with the EVP Marketing at The Dallas Market Center to implement the first B2B digital campaigns across the company, targeting both soft and hard good industries as well as major markets throughout the year.


Prior to her time at The Dallas Market Center, she worked as a Brand Manager at Speakeasy, a content and digital marketing agency owned by Dallas Morning News and Slingshot Advertising. With 7+ years of professional experience, Emma has assisted in the growth and overall exposure of events including NCAA March Madness Kick-off party, The Reunion, Aurora Dallas, Verizon at SXSW and FDxNasher and has worked to increase sales and revenue for local and national brands include, The Dallas Arboretum, Trinity Groves, Brick House, The Meadows Museum and more.


Emma holds a bachelor’s degree in advertising from the University of Texas – Austin. She is passionate about art, traveling and cycling.


Brad is an Online Marketing professional with almost 20 years of client and agency experience, with a history of building and managing highly efficient and effective solutions and teams. He has hands-on experience managing every major modality of digital marketing, including Google Ads, Facebook Ads, Doubleclick, and various other DSP solutions, Programmatic Display and Remarketing, and various other tools. Over his years of experience, he has managed all the solutions directly in the platform and continues to believe in a “hands-on approach” to managing digital media spend.


During his tenure, Brad has worked with some of the largest Direct to Consumer brands in the DFW area like Expedia Inc,, and Travelocity. He has also worked with several of the larger DTC agency brands in the DFW area like Standing Dog and Wpromote. His understanding of the agency and direct client relationships helps him truly develop solutions that meet all expectations and drive high-quality results for the client.


Brad is a dynamic, persuasive, and sociable leader with a track record of driving significant transaction and revenue growth through targeted online and integrated marketing. His StrengthsFinder Assessment includes Relator, Strategic, Communication, Belief, Arranger as hit top 5 strengths.

Melissa Baxter

Melissa is a multi-talented management professional with extensive experience in digital marketing, and has a heart for working with clients to ensure success in any objective. Prior to her role at The Threadgill Agency, Melissa was the Manager of Digital Acquisition at Dynata, the world’s preeminent provider of market data services & first party data, where she was able to increase average active users and develop processes for new digital marketing techniques.


Before her role at Dynata, Melissa had the opportunity to work on the growing digital media team at Active Network, an activity and participant management SAS company, planning and executing campaigns for global events like The Color Run, Tough Mudder and Ironman. In her professional career, Melissa has been able to contribute to the growth of brand loyalty and customer bases for many companies and looks forward to continued success with the clients at The Threadgill Agency.


In her spare time, Melissa enjoys cooking, reading and cheering on the Sooners, as she graduated Magna Cum Laude with a bachelor’s degree from the University of Oklahoma.