Mat started his career at The Richards Group after graduating from Texas Tech in 2000 with a BS in Advertising. While there, he worked on The Home Depot, helping launch a new line of power tools, revamp the gift card program and develop the company’s sports sponsorships. He headed up the Fruit of the Loom, and Adams Golf accounts.
In March of 2007, Mat co-founded DIB Creative. The idea was to build a totally different agency model founded on digital marketing expertise. While at DIB, Mat launched 50+ web sites, led online marketing efforts, initiated social media programs, built iPhone Apps, launched the first ever hyper-local TV station on the web and have co-founded five new digitally-driven business entities.
In 2012, Mat moved to the National Breast Cancer Foundation as Vice President of Corporate Relations. Mat helped procure major Corporate Partners including Harley-Davidson, NASCAR and Talladega Superspeedway, James Avery, Rudy’s BBQ, Studio Movie Grill, Salem Media and Mary Kay Cosmetics.
Mat then moved to Vice President of Client Services at Standing Dog Interactive. Standing Dog is a 75-person internet marketing company in Dallas and has been named one of INC. 5000’s fast growing private companies three years in a row. There he worked on Greystar, the largest multifamily management and development company in the country. He also worked on Omni Hotels, Perot Museum and True Results.com.
In November of 2016, Mat launched The Threadgill Agency. His agency focuses on brands that need senior-level marketing strategy and digital marketing execution. His clients include SIXSITE Hunting Gear, Atmos Energy, Lhoist Chemical Company, Dallas Market Center and Stillwater Capital.
Mat has been on the Texas Tech College of Media and Communications’ National Advisory Board since 2005 and was awarded the Outstanding Alumnus award in 2014.