The Millennial generation changed the marketing landscape. These tech-savvy kids were pioneers with their smartphones and tablets. They research products without the help of a… […]
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Spending on digital media in the U.S. exceeded $111 billion in 2018. According to eMarketer.com, 82.5 percent of those dollars were used in programmatic transactions…. […]
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Content marketing drives consumers along the buying journey by engaging them at different points along the way across multiple platforms. Creating and distributing content is… […]
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Instant messaging, website chatbots, social media interactions and live streaming make email communications seem almost quaint and destined to go the way of floppy discs… […]
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