Make First-Party Data a Priority in Your Marketing Collecting “first-party data” is something your business is probably already doing on a daily basis – such as social media interactions, newsletter subscribers, Google Analytics on your website, and customer feedback. Your current customers and social media followers provide the deepest well of information for your […]
Read More from Benefits Of Making First-Party Data A Priority In Your Marketing
Focus on User’s Page Experience to Prep for Google’s Algorithm Update Your business is already working hard to elbow it’s way to the top of Google searches – churning out quality content, SEO-driven text, and strategic online marketing campaigns. But as Google rolls out its new algorithm update in May 2021, Page Experience moves up […]
Read More from What Your Business Can Do Now To Prepare For Google’s May 2021 Algorithm Update
From Curious to Customer: Creating Great Online Content that Converts Launching a sought-after product or telling a compelling story engages curiosity – but how do you convert an online “window shopper” into a paying customer? It’s all about the content that drives the customer journey to the “purchase” stage and beyond, where they become […]
Read More from From Curious to Customer: Creating Great Online Content that Converts
User-Generated Content is Key for Your 2021 Marketing Plan As calendars flipped to a new (and hopeful) year, businesses are facing many of the same creative challenges they straddled in 2020 – from less face-to-face interactions with customers to slimmer marketing budgets. One positive trend that emerged is the increase of user-generated content (or […]
Spending on digital media in the U.S. exceeded $111 billion in 2018. According to eMarketer.com, 82.5 percent of those dollars were used in programmatic transactions. Industry prognosticators see a future where not only online ads, but also television spots and outdoor advertisements (billboards, etc.) will be placed using automated systems. What is programmatic advertising and […]
Read More from A Beginner’s Guide to Programmatic Advertising
Technology continues to change buyers’ behaviors and expectations. Gadgets and tech that we used to read about are now part of daily life and everyone is connected with smartphones in their pockets. Marketing departments have had to revolutionize their methods in response. Consumers now have the means to conduct their own research without the need […]
Read More from 5 Digital Marketing Trends to Watch out for in 2019
Content marketing drives consumers along the buying journey by engaging them at different points along the way across multiple platforms. Creating and distributing content is time-consuming and requires a commitment of resources. Randomly sharing clever videos on Facebook, tweeting your latest news, emailing a case study to your subscribers and posting a tutorial to your […]
Read More from How to Build an Effective Content Marketing Strategy for Your Business
Analytic tracking codes allow you to collect large amounts of information about your website visitors — who they are, how they come to land on your site and what they do once there. The volume of data available can be overwhelming, and will only be useful to the extent the information gives insights into how […]
Read More from Top KPIs for Search Engine Marketing You Need to Know
Local search drives traffic to businesses who have a retail storefront, customer service or office location. Even if you are not sure how the Google algorithms and geo-fencing filters work to recommend businesses online, we promise that you have used this feature on your own smartphone. For instance, if you are driving through downtown Dallas […]
Read More from The Google 3-Pack: Why Your Business Needs to Be There
Did you know that YouTube is the second largest social media network, trailing only slightly behind Facebook? In 2018, YouTube boasts an audience of 1.5 million active users. Where YouTube also makes some important gains compared to Facebook for content exposure and crowd sourcing new customers, is that the engagement rates are higher in YouTube […]
Read More from Ready to Leverage Video Content for Advertising? Get Started with These Tips